Dairy company Clover Sonoma recently rebranded, from Clover Stornetta, and it's now capitalizing on the "heritage" of its new name with a series of ads for milk that cleverly ape wine advertising.

Created by Muhtayzik Hoffer, the spots depict the milk, alone and in other combinations, such as with coffee, berries and cereal, being poured into wine glasses and described in reverential tones, to the backdrop of classical piano music. "A trascendental experience of dairy ... is only achieved by blending milks and creams," says one such voiceover. Each ends with the tagline: "A fine Sonoma County Milk."

Eric Wolfinger at EW Studio directed the spots. The campaign will include digital videos, banner ads, print ads, digital radio and paid social ads.