Spotify celebrates 'scary' artists with Halloween costume accessories and a pop-up store
Freddie Mercury, Billie Eilish and Lil Nas X are among the musicians whose looks inspire the new campaign
Editor's Pick
Ahead of Halloween, Spotify is showcasing “scary” musicians—shocking and daring artists who pushed the boundaries of style and culture.
Music fans in New York City will also be able to emulate such artists at a pop-up shop that will feature musician-inspired costumes and memorabilia. There’s a Billie Eilish spider crown, a Lil Nas X “Old Town Road” jacket patch, a Madonna “BOY TOY” belt from her 1984 MTV VMA performance of “Like a Virgin” and a replica yellow python, as worn by Britney Spears circa 2001.
Alice Cooper, Blink-182, Jaden Smith, Bad Bunny, Trippie Redd and Willie Nelson also get costume homages at the pop-up, which opens Saturday morning at 163 Mercer Street. Images of the costumes pieces and artists will also run in out-of-home placements in New York through Nov. 1.
The campaign also includes a series of three short films highlighting some of the "shockers." Freddie Mercury refuses to apologize to people offended by his clothes or choices, Janet Jackson rebuts short-sighted critics of her album “Rhythm Nation 1814,” which went Platinum six times, and onlookers marvel as Johnny Cash continues to perform in prisons across California.
“While most of us are only brave enough to wear costumes one day a year, the best artists take chances and push boundaries all the time,” said Spotify VP-Global Executive Creative Director Alex Bodman in a statement. “We wanted to celebrate the iconic artists that have shocked, and at times challenged people, and in doing so moved culture forward.”
Credits
- Date
- Oct 24, 2019
- Client :
- Spotify
- VP Global Executive Creative Director :
- Alex Bodman
- Creative Director :
- Rajeev Basu
- Associate Creative Director :
- Jon Barco
- Associate Creative Director :
- Kat Kvas
- Associate Creative Director :
- Tal Midyan
- Global Brand Design Director :
- Rasmus Wangelin
- Sr. Art Director :
- Andreas Lindahl
- Designer :
- Chloe Lee
- VP Global Brand :
- Alexandra Tanguay
- Head of Global Brand Team :
- Lauren Solomon
- Brand Lead Markets :
- Payman Kassaie
- Brand Manager :
- Christine Motch
- Director of Integrated Production :
- Belinda Lopez
- Senior Producer :
- Jen Vitale
- Senior Producer :
- Jenna Alchin
- Producer :
- Kenzie Tankersley
- Business Affairs :
- Lauren King
- Senior Legal Counsel :
- Sarah Henderson
- Legal Council :
- Ali Zeren
- Senior Paralegal :
- Claudia Stauss
- Director PR & Communications :
- Cj Stanley
- Consumer Communications Manager :
- Shanon Cook
- Social Impact Lead :
- Lauren Wurgaft
- Senior Manager Social Impact :
- Casey Acierno
- VP Global Head of Artist & Label Marketing :
- Marian Dicus
- Head of North America Artist & Label Marketing :
- Rosa Asciolla
- Coordinator Artist & Label Marketing :
- Jessie Land
- Coordinator Artist & Label Marketing :
- Bella Jackson
- Editor Cultural Curator :
- Samuel Malave
- Associate Manager US Marketing :
- Dayna Tran
- Artist Media Manager :
- Kaitlin Longworth
- Social Community Manager :
- Christopher Hill
- Global User Communications Social Media :
- Greg Edwards
- Content Experiences Lead :
- Paul Logan
- Media Agency :
- UM Worldwide
- Production Partner :
- Invisible North
- Production Partner :
- And/Or
- Production Partner :
- You Too Can Woo
- Production Partner :
- Six Degrees
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