Ahead of Halloween, Spotify is showcasing “scary” musicians—shocking and daring artists who pushed the boundaries of style and culture.
Music fans in New York City will also be able to emulate such artists at a pop-up shop that will feature musician-inspired costumes and memorabilia. There’s a Billie Eilish spider crown, a Lil Nas X “Old Town Road” jacket patch, a Madonna “BOY TOY” belt from her 1984 MTV VMA performance of “Like a Virgin” and a replica yellow python, as worn by Britney Spears circa 2001.
Alice Cooper, Blink-182, Jaden Smith, Bad Bunny, Trippie Redd and Willie Nelson also get costume homages at the pop-up, which opens Saturday morning at 163 Mercer Street. Images of the costumes pieces and artists will also run in out-of-home placements in New York through Nov. 1.
The campaign also includes a series of three short films highlighting some of the "shockers." Freddie Mercury refuses to apologize to people offended by his clothes or choices, Janet Jackson rebuts short-sighted critics of her album “Rhythm Nation 1814,” which went Platinum six times, and onlookers marvel as Johnny Cash continues to perform in prisons across California.
“While most of us are only brave enough to wear costumes one day a year, the best artists take chances and push boundaries all the time,” said Spotify VP-Global Executive Creative Director Alex Bodman in a statement. “We wanted to celebrate the iconic artists that have shocked, and at times challenged people, and in doing so moved culture forward.”