Spotify celebrates 'scary' artists with Halloween costume accessories and a pop-up store

Freddie Mercury, Billie Eilish and Lil Nas X are among the musicians whose looks inspire the new campaign

Published On
Oct 24, 2019

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Ahead of Halloween, Spotify is showcasing “scary” musicians—shocking and daring artists who pushed the boundaries of style and culture.

Music fans in New York City will also be able to emulate such artists at a pop-up shop that will feature musician-inspired costumes and memorabilia. There’s a Billie Eilish spider crown, a Lil Nas X “Old Town Road” jacket patch, a Madonna “BOY TOY” belt from her 1984 MTV VMA performance of “Like a Virgin” and a replica yellow python, as worn by Britney Spears circa 2001.

Alice Cooper, Blink-182, Jaden Smith, Bad Bunny, Trippie Redd and Willie Nelson also get costume homages at the pop-up, which opens Saturday morning at 163 Mercer Street. Images of the costumes pieces and artists will also run in out-of-home placements in New York through Nov. 1.

The campaign also includes a series of three short films highlighting some of the "shockers." Freddie Mercury refuses to apologize to people offended by his clothes or choices, Janet Jackson rebuts short-sighted critics of her album “Rhythm Nation 1814,” which went Platinum six times, and onlookers marvel as Johnny Cash continues to perform in prisons across California.

“While most of us are only brave enough to wear costumes one day a year, the best artists take chances and push boundaries all the time,” said Spotify VP-Global Executive Creative Director Alex Bodman in a statement. “We wanted to celebrate the iconic artists that have shocked, and at times challenged people, and in doing so moved culture forward.”



Oct 24, 2019
Client :
VP Global Executive Creative Director :
Alex Bodman
Creative Director :
Rajeev Basu
Associate Creative Director :
Jon Barco
Associate Creative Director :
Kat Kvas
Associate Creative Director :
Tal Midyan
Global Brand Design Director :
Rasmus Wangelin
Sr. Art Director :
Andreas Lindahl
Designer :
Chloe Lee
VP Global Brand :
Alexandra Tanguay
Head of Global Brand Team :
Lauren Solomon
Brand Lead Markets :
Payman Kassaie
Brand Manager :
Christine Motch
Director of Integrated Production :
Belinda Lopez
Senior Producer :
Jen Vitale
Senior Producer :
Jenna Alchin
Producer :
Kenzie Tankersley
Business Affairs :
Lauren King
Senior Legal Counsel :
Sarah Henderson
Legal Council :
Ali Zeren
Senior Paralegal :
Claudia Stauss
Director PR & Communications :
Cj Stanley
Consumer Communications Manager :
Shanon Cook
Social Impact Lead :
Lauren Wurgaft
Senior Manager Social Impact :
Casey Acierno
VP Global Head of Artist & Label Marketing :
Marian Dicus
Head of North America Artist & Label Marketing :
Rosa Asciolla
Coordinator Artist & Label Marketing :
Jessie Land
Coordinator Artist & Label Marketing :
Bella Jackson
Editor Cultural Curator :
Samuel Malave
Associate Manager US Marketing :
Dayna Tran
Artist Media Manager :
Kaitlin Longworth
Social Community Manager :
Christopher Hill
Global User Communications Social Media :
Greg Edwards
Content Experiences Lead :
Paul Logan
Media Agency :
UM Worldwide
Production Partner :
Invisible North
Production Partner :
Production Partner :
You Too Can Woo
Production Partner :
Six Degrees

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