This Touching Zillow Ad About a Sad Kid Who Misses His Mom Is Designed to Make You Cry
Filmmaker Natalie Rae Directed the Spot From Deutsch
Sponsored Description
Early on in this ad for real estate site Zillow, you realize that it's gonna hit you right in the feels.
It features a single dad and a sad boy -- and the ad quickly makes it clear the boy is sad not only because he misses his late mother but because Dad needs to sell the house that still reminds the kid of his mom. The spot's also got a quietly plaintive soundtrack -- K.S. Rhoads' "Our Corner of the Universe" -- with lyrics that almost demand that you get weepy: "It goes straight to the heart / We will find a way home ..."
But then the dad, who is super attentive and sensitive, notices exactly why their current house makes his son feel so connected to his mom. And so he uses Zillow to find a perfect new home that allows the boy to maintain that specfic connection. (No spoilers, but basically you're a cold-hearted monster if the metaphor doesn't make you at least a little bit moist-eyed.)
It's manipulative, yeah, but it's also really touching.
Deutsch L.A. was behind the spot. Filmmaker Natalie Rae directed out of Sanctuary.
Credits
- Date
- Apr 25, 2017
- Brand :
- Zillow
- Client :
- Zillow
- Agency :
- Deutsch
- Director :
- Natalie Rae
- Vice President, Brand Marketing :
- Sarah Makar
- Media and Distribution Director :
- Andrew Winstanley
- Brand Marketing Specialist :
- Michelle Anderson
- Digital Advertising Specialist :
- Michael Fratamico
- Chief Creative Officer :
- Pete Favat
- Executive Creative Director :
- Karen Costello
- Executive Creative Director :
- Bob Cianfrone
- Creative Director :
- Janet Higdon
- Creative Director :
- Yelan Tong
- Creative Director :
- Lesley Coleman
- Senior Art Director :
- Jamie Kiersted
- Director, Integrated Production :
- Vic Palumbo
- Executive Integrated Producer :
- Dan Kaplan
- Senior Integrated Producer :
- Lauren May
- Associate Integrated Producer :
- Geoff Tarr
- Music Supervisor :
- Eryk Rich
- Audio Producer :
- Chase Butters
- Group Account Director :
- Steven Sanders
- Account Director :
- Erin Shaw
- Account Executive :
- Belle Bollant
- Director, Integrated Business Affairs :
- Abilino Guillermo
- Senior Business Affairs Manager :
- Terry Miglin
- Director, Broadcast Traffic :
- Carie Bonillo
- Associate Broadcast Traffic Manager :
- Ana Barraza
- Executive Strategic Director :
- Jeffrey Blish
- Group Director, Strategy :
- Will Burroughs
- Live Action Production Company :
- Sanctuary
- Director :
- Natalie Rae
- Executive Producer :
- Preston Lee
- Owner :
- Preston Lee
- Head of Production :
- Adam Litt
- Line Producer :
- Alexandra Lisee
- Editorial Company :
- Cut + Run
- Editorial :
- Steve Gandolfi
- Assistant Editor :
- Luc Giddens
- Managing Partner :
- Michelle Eskin
- Executive Producer :
- Amburr Farls
- Producer :
- Annabelle Dunbar-Whittaker
- Telecine :
- MPC
- Colorist :
- Ricky Gausis
- Executive Producer :
- Meghan Lang
- Color :
- Meghan Lang
- Color Producer :
- Rebecca Boorsma
- Post Visual Effects :
- Electric Theatre Collective
- Executive Producer :
- Kate Hitchings
- Producer :
- Serena Noorani
- Visual Effects Supervisor :
- Adrian Hurley
- Lead Flame Artist :
- Eric Mason
- Flame Assistant :
- Dave Damant
- Flame Assistant :
- Jadan Duffin
- Sound Effects :
- Matt Andrews
- Audio Post Company :
- Eleven Sound
- Executive Producer :
- Melissa Elston
- Producer :
- Maddee Bonniot
- Mixer :
- Jeff Payne
- Assistant Mixer :
- Jordan Meltzer
- Chief Marketing Officer :
- Jeremy Wacksman
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