State leaders share lamb (in a hygienically questionable way) in murals from Meat and Livestock Australia
Outdoor campaign by The Monkeys follows its ad about breaking down walls
Jan 20, 2021
What is it about mouth-to-mouth food sharing right now—particularly during a pandemic when we're all supposed to be mindful of hygiene?
First we saw Cadbury portray a couple sharing a Creme Egg that way in a campaign that caused a Twitter-storm in the U.K. Now, a series of murals from Meat and Livestock Australia depict the country's state premiers gnawing on lamb chops together.
The outdoor campaign by Accenture Interactive agency The Monkeys debuted today as a follow up to a blockbuster TV ad released last week. The spot portrayed a dystopian Australia in which states are divided by huge (Trumpian or Berlin-style) walls—only the lure of barbecued lamb encourages people to finally break through. The murals will be displayed on billboard trucks around the country from cities to iconic border locations.
Meat and Livestock Australia points out that the campaign is a parody of the famous Berlin wall mural that depicts Leonid Brezhnev and Erich Honecker locking lips. It's a fun idea, but with coronavirus still not entirely at bay in Australia (several tennis players, for example, have tested positive while quarantining ahead of the Australian Open) we wonder if the "ick" factor will become more of a talking point.