This Inventive Audible Campaign Aims to Bring the Audiobook to Life
Campaign for Amazon-Owned Brand Recreates Different Story Genres
Feb 06, 2015
It's already brought e-reading to life with its ads for Kindle. Now Amazon is trying to do the same for listening to books, with this campaign for its audiobook brand Audible. The spot, set to run online for the moment and on TV later in the year, explores how people can be transported to other worlds as they listen to books. The different story genres -- whether it's a historical epic, steamy romance or noirish thriller -- contrast, sometimes wittily, with where they really are. Agency Firstborn created the film, which was shot across seven locations with over 200 cast and crew.