It happens to all of us. You get to the end of a long day and are faced with the question: What’s for dinner?

Stouffer’s is hoping its latest campaign, “MeatyCheesy,” can help alleviate some of that dinnertime dread, especially heading into a busy holiday season. The campaign, from Wunderman Thompson New York, focuses on Stouffer’s “MeatyCheesy” lasagna.

In one spot, a woman in a meeting realizes she doesn't have a dinner plan, when her presenting co-worker seems to keep saying “meaty, cheesy.”

Another spot finds a man in a grocery store, wondering what to make for dinner. An older woman scolds him for blocking the aisle, and her reprimand also turns into her saying “meaty, cheesy” repeatedly.

“‘MeatyCheesy’ is an iconic, catchy phrase that speaks to all of us.  It’s the answer to the universal moment that none of us looks forward to, ‘What’s for dinner?’,” said Rosie Bardales, chief creative officer of Wunderman Thompson New York. “‘MeatyCheesy’ is a chant we want people to remember and repeat, and look to Stouffer’s lasagna as the solution to their weeknight Dinner Dread.” 

The spots will run on digital, social and TV.