As students head back for the Fall semester, Spotify has teamed up with Hulu to offer them a special deal: $4.99 a month for Spotify Premium and Hulu combined.
To promote this, the brands are running a humorous campaign aimed at students across all media. The launch posters feature artistically posed photography of students sleeping at their desks, with the caption: "Stream Yourself Out. Sleep Better Through Class."
The campaign was created in-house, and photographed by fashion photographer Johnny Dufort, who also shot Balenciaga's 2017 campaign and brings a high-fashion touch to the images of dozing pupils.