Apple is promoting its wireless AirPod headphones for iPhone 7 in a mesmerizing new spot featuring freestyle dancer Lil' Buck, who takes a gravity-defying walk through the streets of Mexico City.
The black-and-white ad sees him dancing along listening to "Down" by Marian Hill using his AirPods. Lost in the music, Spider-Man-like, he grooves up walls, the side of a car and upside down on the marquee of a theater. In the final frame he takes out the headphones and we hear the sound of the traffic, the spell briefly broken.
The ad is part of Apple's "Practically Magic" campaign for iPhone 7.