To prevent viewers from finding out about Subway's new offerings, fast food mascots (or rather, characters that bear an uncanny resemblance to Ronald McDonald, Colonel Sanders and the King) crash a commercial as it's being filmed in the sandwich chain’s latest spot.
It begins in typical fashion, with slow pans across a panorama of fresh ingredients. Cut to sound stage security footage, as a budget sedan plows through a wall and the figures jump out. “Stop this! You can’t give people this much choice,” yells a red-and-yellow clown wearing a panda mask and a trenchcoat. “We’re shutting it down.”
A man in a white suit and black tie with a paper bag over his head tackles a stagehand, and a figure in royal robes with an oversized head attacks the piles of vegetables on set. It takes the entire crew to subdue the vigilantes, who keep screaming about an excess of options.
The spot is directed by Michael Clowater via Smuggler, and is the first work for Subway U.K. & Ireland from Above & Beyond after the agency won the business in April. It is running in TV, digital and cinema placements.