Burger King is using the sun to flame-grill Whoppers in Kuwait

Customers can try one when the temperature goes above 122 degrees

Published On
Jul 24, 2018

Editor's Pick

Anyone who ever tried to fry an egg on the pavement on a hot day knows it's easier said than done. But Burger King has made that idea a reality--sort of--by using the sun to flame-grill Whoppers in Kuwait, where the temperature regularly soars.

Agency Memac Ogilvy created a solar-powered grilling device that's being used to cook the burgers whenever the temperature rises above 122 Fahrenheit. Customers at one of Burger King's flagship locations in Kuwait can sample the burgers--they just have to go there on a hot day.

Credits

Date
Jul 24, 2018
Endorsement / Celebrity Coordinator:
Ahmad Dahi
Senior Social Media Officer:
Saud Al-Bassam
Senior Social Media Officer:
Mohamad Deeb
Chief Executive Officer:
Abdullah AlRodhan
Social Media Agency:
Senyar Innovative Media
Post Production Supervisor:
Mannu Singh
Editor:
Suresh Nair
Director of Photography:
Randi Stephan
Director:
Rory McLaughlin
Executive Producer:
Shane Martin
Production Company:
Boomtown Productions
Photographer:
Muhammad Umair
Editor:
Zeina Abu Zaid
Editor:
Aurangzaib Zafar
Retouch Artist:
Bruno Rodrigo de Miranda
Animation Artist:
Sajid Kalymurthy
Animation Artist:
Mijoy Jose
PR Executive:
May Allam
PR Manager:
Mimi Alexander
PR Director:
Alba Xhixha
Sr. Account Executive:
Eric Sarkis
Account Manager:
Nidal Howil
Group Account Director:
Marianne Bechara
Strategy Planning Director:
Bhaskar Bateja
Designer:
Anil Joy
Designer:
Hyunseo Yoo
Art Director:
Juliana Paracencio
Copywriter:
Salam Alaqel
Copywriter:
Sajjad Waliya
Copywriter:
Karim Sherif
Copywriter:
Luiz Vicente Simões
Creative Team:
Juliana Paracencio
Creative Team:
Luiz Vicente Simões
Creative Director:
Mario Daou
Regional Creative Director:
Juliana Paracencio
Regional Creative Director:
Luiz Vicente Simões
Chief Creative Officer:
Stephan Voegel
Chief Creative Officer:
Paul Shearer
Chief Executive Officer:
Patou Nuytemans
Managing Director, Kuwait:
Nabil Touma
Global Head of Brand Marketing:
Marcelo Pascoa
Global Chief Marketing Officer:
Fernando Machado
Assistant Marketing Manager:
Haneen Sukkariah
Marketing Manager:
Zeinab Hassan
Marketing Director:
Angelos Arampatzis
Deputy Chief Executive Officer:
Amin Mohamed
Agency:
Memac Ogilvy
Brand:
Burger King

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