Sprint revealed its 60-second spot for the Super Bowl on Thursday, or just one day after releasing two teasers about its plans for the big game.
Droga5 created the ad, which shows a scientist of sorts recording notes on the progress of Evelyn, an advanced AI robot who seems to pull inspiration from the film "Deus ex Machina." Evelyn interrupts her creator after her smartphone sends her a reminder that the bill is due.
"Doctor, I still don't understand why you have unlimited with Verizon," she says. "Why wouldn't you switch all your lines with Sprint? I've analyzed the data and Sprint's network reliability is less than 1 percent of Verizon's, yet you choose to pay twice as much."
The doctor's dumbfounded responseï¿½""I never thought of that"ï¿½"send Evelyn and her robotic peers ito fits of laughter over their creator. Cut to the doctor in a Verizon store meeting former "Can you hear me now?" guy "Paul."
It's the second consecutive year that the teleco carrier worked with Droga5 for its Super Bowl spot, following last year's escape-your-contract pitch "Car."
Sprint says its latest commercial will air during the first quarter of the Super Bowl.
"We're pretty sure robots won't suffer from the same apathy and confusion people face when it comes to understanding wireless companies," David Droga, creative chairman and founder of Droga5, said in a statement. "And, as spokespeople, robots get to set on time, too."