NBC : Super Bowl Kick Off Promo

Brotherhood? That's what we're calling it?

Published On
Feb 05, 2012

Editor's Pick

To kick off the Super Bowl, NBC got together most of its stars, including the cast from '30 Rock,' 'The Office,' 'Parks and Recreation' and 'Community,' in a nice Broadway-style number last night. Aptly enough, the song was "Brotherhood," from "How to Succeed in Business Without Really Trying," although we're not sure everyone would have recognized that.

Now, if only 'Smash' wasn't part of it. The last thing that show needed during the game was another promotion, although watching Mariska Hargitay sing her heart out is worth it. Directed by Hungry Man's Taika Waititi.


Feb 06, 2012
Brand :
Client :
Director :
Taika Waititi
Creative Director/Writer/Executive Producer :
Allan Broce
Writer/Producer :
Steve Elliott
Producer :
Joanna Topetzes
Production Company :
Hungry Man
Director :
Taika Waititi
Director, Photography :
John Lindley
Co-Executive Producer :
Hank Perlman
Co-Executive Producer :
Bryan Buckley
Executive Producer :
Kevin Byrne
Line Producer :
Tom O'Malley
Choreographer :
Jennifer Hamilton
Music Company :
Beacon Street Studios
Composer/Arranger :
Andrew Feltenstein
Composer/Arranger :
John Nau
Producer :
Adrea Lavezzoli
Editorial Company :
The Now Corporation
Editor :
Nelson Leonard
Editor :
Owen Plotkin
Executive Producer :
Nancy Finn
Transfer Facility :
Company 3
Colorist :
Tim Masick
Producer :
Tara Dowd
Online/Visual Effects :
Visual Effects Supervisor/Lead Flame Artist :
Tim Crean
Producer :
Tsiliana Jolson
Sound Studio :
Sound Lounge
Sound Mixer :
Tom Jucarone
Executive Producer :
Jill Silberstein
Agency :
Triple Double

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