After 20 Years, Katie Couric and Bryant Gumbel Are Still Technophobes, in BMW's Super Bowl Ad
Spot Promotes Automaker's i3 Electric Car
Published On
Jan 26, 2015
Editor's Pick
Back in 1994, when Katie Couric and Bryant Gumbel were still on the Today Show, the two engaged in a somewhat technophobic discussion asking, "What is the internet anyway?" and pondering the strange "@" terminology for email addresses. Fast forward 20 years and they're doing the same thing, this time while sitting in the car of the future, BMW's i3 electric vehicle, in this funny Super Bowl spot out of KBS. The ad, appropriately enough, debuted on The Today Show this morning.
Read more about it on Adage.com.
Credits
- Date
- Jan 26, 2015
- Brand :
- BMW
- Client :
- BMW
- Agency :
- KBS-New York
- Co-Chief Creative Officer :
- Jonathan Mackler
- Co-Chief Creative Officer :
- Dan Kelleher
- Executive Creative Director/Art Director :
- Paul Renner
- Copywriter/Group Creative Director :
- Marc Hartzman
- Art Director :
- Ali Eng
- Head of Production :
- Jenny Read
- Executive Director, Content Affairs :
- Robin Oksenhendler
- Executive Producer :
- Kyle Wright
- Agency Associate Producer :
- Tony Xie
- Production Company :
- Bob Industries
- Director :
- Dayton/Faris
- Director, Photography :
- Philippe Le Sourd
- Executive Producer :
- Chuck Ryant
- Unit Production Manager :
- Bart Lipton
- Production Supervisor :
- Jason Reda
- Editorial Company :
- Mackenzie Cutler
- Editor :
- Ian MacKenzie
- Assistant Editor :
- Nick Divers
- Executive Producer :
- Sasha Hirschfeld
- Post House :
- The Mill
- Executive Producer :
- Verity Grantham
- Producer :
- Katie Kolombatovich
- 2D Lead :
- Gavin Wellsman
- 2D Artist :
- Lee Towndrow
- 2D Artist :
- Alex Dreiblatt
- Shoot Supervisor :
- Ruben Vandebroek
- Music Company :
- Travis + Maude
- Partner/Executive Producer :
- Kala Sherman
- Partner/Creative Director :
- Dave Wittman
- Color :
- CO3
- Colorist :
- Tom Poole
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