After 20 Years, Katie Couric and Bryant Gumbel Are Still Technophobes, in BMW's Super Bowl Ad
Spot Promotes Automaker's i3 Electric Car
Jan 26, 2015
Back in 1994, when Katie Couric and Bryant Gumbel were still on the Today Show, the two engaged in a somewhat technophobic discussion asking, "What is the internet anyway?" and pondering the strange "@" terminology for email addresses. Fast forward 20 years and they're doing the same thing, this time while sitting in the car of the future, BMW's i3 electric vehicle, in this funny Super Bowl spot out of KBS. The ad, appropriately enough, debuted on The Today Show this morning.