After 20 Years, Katie Couric and Bryant Gumbel Are Still Technophobes, in BMW's Super Bowl Ad

Spot Promotes Automaker's i3 Electric Car

Published On
Jan 26, 2015

Editor's Pick

Back in 1994, when Katie Couric and Bryant Gumbel were still on the Today Show, the two engaged in a somewhat technophobic discussion asking, "What is the internet anyway?" and pondering the strange "@" terminology for email addresses. Fast forward 20 years and they're doing the same thing, this time while sitting in the car of the future, BMW's i3 electric vehicle, in this funny Super Bowl spot out of KBS. The ad, appropriately enough, debuted on The Today Show this morning.

Read more about it on


Jan 26, 2015
Brand :
Client :
Agency :
KBS-New York
Co-Chief Creative Officer :
Jonathan Mackler
Co-Chief Creative Officer :
Dan Kelleher
Executive Creative Director/Art Director :
Paul Renner
Copywriter/Group Creative Director :
Marc Hartzman
Art Director :
Ali Eng
Head of Production :
Jenny Read
Executive Director, Content Affairs :
Robin Oksenhendler
Executive Producer :
Kyle Wright
Agency Associate Producer :
Tony Xie
Production Company :
Bob Industries
Director :
Director, Photography :
Philippe Le Sourd
Executive Producer :
Chuck Ryant
Unit Production Manager :
Bart Lipton
Production Supervisor :
Jason Reda
Editorial Company :
Mackenzie Cutler
Editor :
Ian MacKenzie
Assistant Editor :
Nick Divers
Executive Producer :
Sasha Hirschfeld
Post House :
The Mill
Executive Producer :
Verity Grantham
Producer :
Katie Kolombatovich
2D Lead :
Gavin Wellsman
2D Artist :
Lee Towndrow
2D Artist :
Alex Dreiblatt
Shoot Supervisor :
Ruben Vandebroek
Music Company :
Travis + Maude
Partner/Executive Producer :
Kala Sherman
Partner/Creative Director :
Dave Wittman
Color :
Colorist :
Tom Poole

Need a credit fix? Contact the Creativity Editors

Project Type