What Does a Snail Have to Do With Surfing? Samsung Explains
Spot Is Latest in Brand's Sponsorship of World Surf League
Editor's Pick
Samsung already has a great reputation for its evocative surfing ads (such as last year's We Are Greater Than I by 72andSunny), and here's another cinematic-style short that has already caught the eye of surf blogs.
This time by Leo Burnett Chicago, the new ad shows a young Indian boy learning to ride the waves. A gravelly voiceover makes an unlikely analogy -- comparing his efforts to tame the power of the ocean with that of a snail trying to cross "the largest desert of a sidewalk it's ever seen." The boy uses a Samsung phone (including during lessons and at night, to the disapproval of his Dad) to be inspired by pro surfers Gabriel Medina, John John Florence, Mick Fanning and Sally Fitzgibbons. They also appear at the end of the film, pointing out that none of them could surf either, "until we did."
Filmed in India by director AG Rojas of Park Pictures (who captures the snails, as well as the waves, beautifully) the spot was launched this week by Samsung in time for the World Surf League 2016 World Championship Tour.
Credits
- Date
- Jul 19, 2016
- Brand :
- Samsung
- Client :
- Samsung
- Agency :
- Leo Burnett-Chicago
- Global Chief Creative Officer :
- Mark Tutssel
- Chief Creative Officer :
- Britt Nolan
- Senior Vice President, Creative Director :
- Brian Siedband
- Senior Vice President, Creative Director :
- Gordy Sang
- Creative Director :
- Rob Calabro
- Senior Art Director :
- Luis Marques
- Executive Producer :
- Matt Blitz
- Senior Producer :
- Bonnie Van Steen
- Senior Vice President, Global Account Director :
- Radim Svoboda
- Account Director :
- Ashley Beam
- Global Account Supervisor :
- Huy Ngo
- Senior Vice President, Global Strategy Director :
- Kara Yang
- Director, Strategy :
- Christopher Bridgland
- Director, Celebrity Services :
- Peggy Walter
- Vice President :
- Peggy Walter
- Production Company :
- Park Pictures
- Director :
- A.G. Rojas
- Director, Photography :
- Alwin Kuchler
- Director, Photography :
- Robert Bruce
- Photography :
- H2O
- Executive Producer :
- Dinah Rodriguez
- Line Producer :
- Pete Vitale
- Editorial House :
- Exile Editorial
- Editor :
- Conor O'Neill
- Executive Producer :
- CL Weaver
- Post Production :
- MPC
- Executive Producer :
- Elexis Stearn
- Creative Director :
- Paul O'Shea
- Colorist :
- Ricky Gausis
- Original Music :
- Barking Owl
- Creative Director :
- Kelly Bayett
- Sound Design :
- Michael Anastasi
- Executive Producer :
- Jackie Kelman Bisbee
- Copywriter :
- Rob Calabro
- Visual Effects Producer :
- Brian Friel
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