Axe takes on a more sophisticated approach in this latest ad out of BBH New York and directed by Rattling Stick's Ringan Ledwidge, which looks at dream women in a more contemplative way, via the point of view of a very familiar action stud, who may have not been seen as such, back in the day.

The spot hinges on the idea of "the one that got away." In this case, she's represented by Susan Glenn, and the protagonist's V.O. reminisces about how he never had the courage to ask her out. The big reveal, however makes the point that he should have had the guts to do so--because he turned out to be someone pretty damn awesome.