Axe : Susan Glenn
Wait, no bikini babes?
Published On
Jul 11, 2012
Editor's Pick
Axe takes on a more sophisticated approach in this latest ad out of BBH New York and directed by Rattling Stick's Ringan Ledwidge, which looks at dream women in a more contemplative way, via the point of view of a very familiar action stud, who may have not been seen as such, back in the day.
The spot hinges on the idea of "the one that got away." In this case, she's represented by Susan Glenn, and the protagonist's V.O. reminisces about how he never had the courage to ask her out. The big reveal, however makes the point that he should have had the guts to do so--because he turned out to be someone pretty damn awesome.
Credits
- Date
- Jul 12, 2012
- Brand :
- Axe
- Client :
- Axe
- Agency :
- BBH-New York
- Director :
- Ringan Ledwidge
- Production Company :
- Rattling Stick
- Chief Creative Officer :
- John Patroulis
- Executive Creative Director/Production :
- Ari Weiss
- Associate Creative Director :
- Nate Able
- Copywriter :
- Peter Rosch
- Art Director :
- Nate Able
- Head of Broadcast Production :
- Lisa Setten
- Agency Producer :
- Calleen Colburn
- Business Affairs Manager :
- Laurie Litonjua
- Business Director :
- Armando Turco
- Director, Strategy :
- John Graham
- Strategist :
- Eric Fernandez
- Production Company Partner/Executive Producer :
- Jennifer Barrons
- Director, Photography :
- Matthew Libatique
- Line Producer :
- Pat Frazier
- Visual Effects Company :
- The Mill - New York
- Producer :
- Charlotte Arnold
- Visual Effects Supervisor :
- Iwan Zwarts
- Colorist :
- Fergus McCall
- Lead Flame Artist :
- Iwan Zwarts
- Flame Assistant :
- Albert Cook
- CG Product :
- Isaiah Palmer
- Editorial :
- Work
- Editor :
- Rich Orrick
- Assistant Editor :
- Healy Snow
- Editorial Executive Producer :
- Jane Dilworth
- Editorial Executive Producer :
- Erica Thompson
- Music Composer :
- Phil Kay
- Music Company :
- Woodwork Music
- Sound Designer :
- Brian Emrich
- Mix Company :
- Lime
- Mixer :
- Rohan Young
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Project Type