Holiday revelers debate burning issues (like sprouts or no sprouts) in Tesco's seasonal ad

Spot by BBH London evolves last year's diversity-filled campaign

Published On
Nov 08, 2018

Editor's Pick

Tesco's holiday TV ad focuses on how every British family does Christmas differently this year, as the U.K.'s biggest retailer evolves last year's diversity-focused campaign. 

The first of its 2017 holiday ads focused on different ways to cook a turkey but this year the theme expands to burning issues such as: sprouts or no sprouts, do you serve Yorkshire pudding at a Christmas meal and is it OK to have ketchup? It's set to a brassed-up orchestral version of Fleetwood Mac’s "Go Your Own Way." 

As with before, a diverse range of families and people of all ages feature in the ad, by BBH (there's also a dog, although it doesn't get to spend long at the table). Last year, Tesco received trolling comments on social media after featuring a Muslim family in its campaign, but the retailer has stuck steadfastly to the strategy and the tagline: “However you do Christmas, everyone's welcome at Tesco." 

Directed by Smuggler's Randy Krallman, the spot has some nice comedic touches: characters include a group of selfie-obsessed hipster/millennials who are unsure what to do with their turkey and a deadpan pair of Tesco delivery drivers debating whether someone's decorations are meant to be a dog or a reindeer. But for the most part this is pretty mainstream fare--and a world away from some of the more fanciful productions on offer from U.K. retailers. 


Nov 08, 2018
Client :
Agency :
UK Marketing Communications Director :
Emma Botton
Head of Campaign :
Ben Sherburn
Campaign Manager :
Emma Brannon
Campaign Manager :
William Botterill
Campaign Assistant :
Maria Coyle
Campaign Assistant :
Zara Heal
Creative Team :
Alex Sattlecker
Creative Team :
Linda Weitgasser
Creative Team :
Psembi Kinstan
Creative Director :
Tom Drew
Head of Art :
Daryl Corps
Strategy Director :
Simon Gregory
Managing Director :
Karen Martin
Business Lead :
Samantha McLeod
Senior Account Director :
James Rice
Account Director :
Josephine Kiernan
Strategist :
Lucy Moody
Strategist :
Flo Robertson
Account Executive :
Elliot Falconer
Producer :
Nicole Southey
Assistant Producer :
Fatima Kried
Assistant Producer :
Rory Reames
Business Affairs :
Aimee Head
Production Company :
Director :
Randy Krallman
Producer :
Gustav Geldenhuys
Director of Photography :
Erik Wilson
Production Manager :
Jacqui Pringle
Production Coordintor :
Emily Meyjes
Cast Coordinator :
Kelly Brown
Casting Director :
Ali Fearnley
Location Manager :
Martin Wady
Editor :
Tim Thornton-Allan
Editing House :
Marshall Street
Post Production :
The Mill
Sound :
Sound :
Jon Clarke
Music Production Company :
Music Arrangement :
Alex Baranowski
Music Producer :
Sean Craigie-Atherton
Music Producer :
Josh Gibbard
Music Supervision :
The Most Radicalist Black Sheep Music

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