Thank You, Creativity: Cannes Lions Honors the Beauty and Pain of the Creative Process in Promotional Campaign

Effort Also Includes Portraits of Creatives and Online Hub

Published On
Feb 10, 2016

Editor's Pick

This year's promotional campaign for the Cannes Lions International Festival of Creativity is themed around a "thank you" to the gift of creativity. The festival has created a film, seen here, featuring a montage of clips showing creative influences, as a (somewhat earnest) voiceover reflects on the spark that sets creative people apart, even in early childhood, and the people, and moments, that help you to harness it. A print campaign for industry media features black and white photography of real-life creatives with quotes expressing what creativity means to them.

As part of the campaign, which was created in-house, Cannes Lions has launched a permanent online hub at as its own "thank you" to creativity: it features inspirational seminars, case studies, a podcast series revisiting classic campaigns, and a series of "creative exercises" contributed by the industry.