Johnnie Walker Blue Label : For Those Who Know What to Look For

Unlike its "Keep Walking" brethren, Johnnie Walker's super-deluxe Blue Label brand appears to be having a relaxing sit-down in this print ad, via BBH/New York and the British design/photography duo of Warren du Preez and Nick Thornton-Jones

Published On
Dec 07, 2006

Editor's Pick

Unlike its "Keep Walking" brethren, Johnnie Walker's super-deluxe Blue Label brand appears to be having a relaxing sit-down in this print ad, via BBH/New York and the British design/photography duo of Warren du Preez and Nick Thornton-Jones. "The world of contemporary art is a metaphor for the rare, exclusive Blue Label experience," says VP Chris Parsons at Diageo North America, the brand's U.S. importer and distributor. Lest you think he exaggerates, Blue Label is a blended Scotch that goes for upwards of $150 a bottle. An accompanying art-themed marketing push featured a traveling art gallery in New York as well as sponsored extended hours at The Whitney Museum of American Art, and the Museum of Contemporary Art in Miami on select days last month.