This wild glimpse into the 5G future includes emoji water, face filters and a Lewis Capaldi hologram
Three spot from W+K London predicts the outlook's not so bleak for post-Brexit Britain
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Mobile brand Three takes a playful look how 5G could make the future brighter for post-Brexit U.K. in its latest ad, a follow-up to its "Phones are good" campaign that started in 2018.
The three-minute film, by Wieden & Kennedy London, starts with an exhausted woman making her way through the rain to her gloomy apartment, where she turns on the TV to see news headlines stating that the outlook for the U.K. is "Not OK." However, we're then taken on a wormhole journey that gives a different perspective.
Among the future predictions depicted are a boy ordering an "emoji water" from a store using a "face filter" to make him look older; a robot cabin attendant on a flight to the moon who delivers a hot towel out of her face; a woman ordering up hologram of singer Lewis Capaldi; and a giant vegan Greggs sausage roll vending machine. And of course, it ends with soccer team England—or rather a robotic version of it—winning the World Cup.
Directed by Ian Pons Jewell via Academy, the spot is stuffed with surreal blink-and-you'll miss it jokes (like ex EastEnders actor Shaun Williamson winning an Oscar, as well as the moon craft being called "Spacey McSpaceface").
The film breaks first on Twitter, in a mobile-first approach, and will go on to air across social media, breaking on TV Feb. 27 during primetime shows. It's also running across OOH and in Three's retail stores.
Credits
- Date
- Feb 26, 2020
- Client :
- Three
- Agency :
- Wieden & Kennedy-London
- Lead Client :
- Jolene Sickelmore
- Lead Client :
- Lee Marsh
- Lead Client :
- Alice Hall
- Creative Director :
- Hollie Walker
- Creative :
- Adam Newby
- Creative :
- Will Wells
- Executive Creative Director :
- Iain Tait
- Executive Creative Director :
- Tony Davidson
- Group Account Director :
- Matt Owen
- Account Director :
- Pat Nally
- Account Manager :
- Lara Wahab
- Account Executive :
- Oliver Rosicourt
- Strategy Director :
- Michael Hines
- Strategist :
- Vincent Johnson
- Strategist :
- Lauren Ivory
- TV Producer :
- James Laughton
- Print Producer :
- Cara Swindell
- Design Director :
- Ryan Teixeira
- Lead Designer :
- Alex Thursby-Pelham
- Artworker :
- Claire McGloin
- Senior Business Affairs Manager :
- Alex Coomer
- Production Company :
- Academy
- Director :
- Ian Pons Jewell
- Executive Producer :
- Simon Cooper
- Producer :
- Jon Adams
- Director of Photography :
- Mauro Chiarello
- Production Designer :
- Robin Brown
- Costume Designer :
- Ameena Callender
- Service Company :
- Radioaktive Film
- Edit Company :
- Cut & Run
- Editor :
- Ben Campbell
- Edit Assistant :
- Chris Hutchins
- VFX Company :
- The Mill
- Executive Producer :
- Alex Fitzgerald
- Producer :
- Dan Crozier
- Shoot Supervisor :
- Adam Droy Wes
- Shoot Supervisor :
- Chris Mortimer
- VFX Supervisor :
- Adam Droy
- VFX Supervisor :
- Gianluca Di Marco
- Lead VFX Artist :
- Adam Droy
- Colorist :
- Alex Gregory
- Sound Company :
- String and Tins
- Sound Designer :
- Will Cohen
- Music Supervisor :
- Laura-Leigh Smith
Need a credit fix? Contact the Creativity Editors
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