Idris Elba Reminds Grown-Ups Their Dreams Can Still Come True

Campaign for U.K. Beverage Brand Purdey's Encourages People to Fulfil Their Potential

Published On
Apr 25, 2016

Editor's Pick

Idris Elba may be touted as a future James Bond, but he plays more of a fairy godmother in this campaign for U.K. beverage brand Purdey's.

The "Luther" and "Bastille Day" actor appears in a series of short black-and-white films for the Britvic-owned multivitamin fruit drink in which he meets ordinary people and asks them what they want to when they "grow up." He then chooses to make some of their dreams come true -- for example, as seen here, for a woman who's always dreamed of becoming an amateur football coach.

The campaign, by Iris Worldwide, is a relaunch effort for the brand centered aroudn the idea of fulfiling your personal potential, with the tagline "Thrive On." It will be supported by an interactive competition across social media giving people an opportunity to win a grant from Purdey's, that could help make their own dreams come true.

It's not the first time Elba has acted as a motivator for ordinary people on behalf of a brand; in 2014 he appeared in a Samsung content campaign titled "Launching People" that aimed to unearth new talent.

Credits

Date
Apr 25, 2016
Brand:
Purdey's/Idris Elba
Client:
Purdey's/Idris Elba
Agency:
Iris
Chief Creative Officer:
Shaun McIlrath
Executive Creative Director:
Andy Taylor
Creative Director:
Francois Boshoff
Creative Team:
Sophia Johnson
Creative Team:
Sophie Szilady
Creative Planner:
Tom Edwards
Creative Planner:
Hannah Fisher
Managing Partner:
Adam Wright
Account Team Member:
Rachel Webber
Account Team Member:
Alice Hardcastle
Agency Producer:
Leila Bartlam
Agency Producer:
Imogen Harrison
Photographer:
Jack Terry
Media Agency:
Msix
Production Company:
Shine North & Green Door
Editing House:
Final Cut
Editor:
David Webb
Colorist:
Jean Clement
Audio and Online Post Production:
Shine North & Green Door

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