Tina Fey Brings Her Wit to Workouts in Latest Amex Spot
New Ads Promote Blue Cash Everyday Card
Editor's Pick
Tina Fey is setting her sights on getting fit in the first of a new series of spots from American Express.
The latest ads from Ogilvy & Mather New York promote Amex's Blue Cash Everyday Card, highlighting that it gives you cash back and extra benefits on purchases. In the longer film, Fey is on top form, wisecracking in her trademark witty fashion while stocking up on workout gear. She examines some "creepy gloves for my feet" and invents some yoga positions before hitting the checkout with a few impulse purchases.
Two shorter spots see Fey in a supermarket -- where you might spot actor Thomas Middleditch from HBO's "Silicon Valley" playing the till worker -- as she goes on a doggie shopping spree and stocks up for a "cheese storm."
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Credits
- Date
- Mar 01, 2016
- Agency :
- Ogilvy & Mather-New York
- Brand :
- American Express
- Client :
- American Express
- Chief Creative Officer :
- Steve Simpson
- Executive Creative Director/Production :
- Michael Paterson
- Executive Creative Director/Production :
- Ryan Wagman
- Executive Creative Director/Production :
- Keith Anderson
- Executive Creative Director/Production :
- Alison Gragnano
- Copywriter :
- Dave Skinner
- Copywriter :
- Darren Wright
- Art Director :
- Mark Sikes
- Executive Director, Content Production :
- Jenny Gadd
- Producer :
- Alexis Coulter
- Producer :
- Nicole Lundy
- Producer :
- Dana Malinick
- Producer :
- Mark Johnston
- Music Producer :
- Karl Westman
- Music Producer :
- Sean Tuccillo
- Talent :
- Sue Cole, DDCD
- Production Company :
- Hungry Man
- Director :
- Bryan Buckley
- Executive Producer :
- Mino Jarjoura
- Line Producer :
- Matt Lefebvre
- Editorial :
- No6
- Editor :
- Jason MacDonald
- Editor :
- Nick Schneider
- Effects Artist :
- Ed Skupeen
- Colorist :
- Tom Poole @ Co3
- Mixing House :
- Heard City
- Mixer :
- Keith Reynaud at Heard City
- Music :
- Duotone
- Music :
- Storefront
- Account Management :
- Christina Montero
- Account Management :
- Hannah Davis
- Account Management :
- Caroline Jackson
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