Watch Nike's Short Film Celebrating LeBron James' Return to Cleveland
'Together' Will Air During the Broadcast of Tonight's Cavaliers Home-Opener Against the Knicks
Oct 30, 2014
The short film above, titled "Together," will debut on national TV during the broadcast of tonight's Cavaliers home-opener against the Knicks. It has the feel of a religious revival, with LeBron James cast as a messianic figure who rallies not just his teammates, but all the citizens of Cleveland. If you're a Cavs fan -- or maybe just a fan of basketball, or even just a fan of emotionally manipulative Nike commercials -- this is for you.