Toilet Paper Issues Digital Warning about HIV

TBWA/Italia campaign promotes AIDS awareness in the ladies' restroom

Published On
Mar 13, 2013

Editor's Pick

Italian HIV awareness charity Sieropositivo is trying to attract the attention of women, particularly as HIV transmissions are rising among Italian females. Agency TBWA/Italia organized a pro bono campaign for International Women's Day on March 8th, inside the ladies' rooms of various restaurants and clubs in Milan and Rome running events dedicated to women. Printed on toilet paper rolls was the question: "When you use a public restroom do you fear diseases?" together with a QRCode for the connection to the Toiletthinksite. The idea is to remind women that while they might fear infection from toilet seats, the real way to protect themselves is when having intercourse. Visitors to the site are also encouraged to make a donation to the charity and share the site on social media.


Mar 14, 2013
Brand :
Client :
Agency :
Art Director :
Federica Facchini
Art Director :
Mattia Montanari
Copywriter :
Valentina Barone
Copywriter :
Matteo Grandese
Creative Director :
Gina Ridenti
Creative Director :
Hugo Gallardo
Digital Creative Director :
Michele La Fiandra
Project Manager :
Raffaella Garzitto
Executive Creative Director :
Nicola Lampugnani
Executive Creative Director :
Francesco Guerrera
Production Company :
The Family
Director :
Luca Lucini
Director, Photography :
Marco Bassano
Editor :
Marco Bonini
Producer :
Tania Dal Pra
Producer :
Tommaso Haimann
Producer :
Barbara Callicchio
Music :
Alessandro Branca

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