A new spot from HSBC promoting the bank's One Day Mortgage Approval service centers around a devoted father and his keen swimmer daughter.
Dad wakes up at 5AM every morning to take his daughter to her swim practice, driving her there and waiting by the pool. As she races up and down, he's scrolling through property websites on his tablet -- we might think he's bored, but it turns out there's another motive. One day while driving there he sees a house for sale, and next thing, he's bought it. You might think it's just so as to be nearer to swim training and not have to get up at 5 -- but the final twist reveals why.
The spot, by JWT London, was directed by Louis Sutherland at The Sweet Shop. The film is supported on social with interactive content on Facebook Canvas, connecting to a range of mortgage tools and services. Print ads, targeting first-time buyers, home-movers, and re-mortgagers, also dramatize different stories showing how the dreams we all have for our homes could be just one day away.