A Tacoma steals the show from Chuck Norris in Toyota's comedic actioner
Andreas Nilsson directs the veteran martial arts star
Aug 15, 2018
Toyota's new spot features action film and martial arts legend Chuck Norris -- but alas, we see not one of his signature kicks.
The comedic ad from Saatchi & Saatchi sees Norris sign his name on a Tacoma as a favor to its driver fan. We then see the truck taking over as action hero in a number of scenes: it surfs a gigantic wave, plays a tense game of chess, rescues a football from a tree and dances in a club with a woman. Cut to the final scene, in which Norris complains to his agent: "You've replaced me with a truck?"
It's a funny celebrity romp directed by Andreas Nilsson of Biscuit, who's no stranger to working with action stars in ridiculous scenarios. He famously directed Jean-Claude Van Damme in Volvo's "Epic Split," which more cleverly wove together talent, comedy and concept.