A Tacoma steals the show from Chuck Norris in Toyota's comedic actioner
Andreas Nilsson directs the veteran martial arts star
Editor's Pick
Toyota's new spot features action film and martial arts legend Chuck Norris -- but alas, we see not one of his signature kicks.
The comedic ad from Saatchi & Saatchi sees Norris sign his name on a Tacoma as a favor to its driver fan. We then see the truck taking over as action hero in a number of scenes: it surfs a gigantic wave, plays a tense game of chess, rescues a football from a tree and dances in a club with a woman. Cut to the final scene, in which Norris complains to his agent: "You've replaced me with a truck?"
It's a funny celebrity romp directed by Andreas Nilsson of Biscuit, who's no stranger to working with action stars in ridiculous scenarios. He famously directed Jean-Claude Van Damme in Volvo's "Epic Split," which more cleverly wove together talent, comedy and concept.
Credits
- Date
- Aug 15, 2018
- Brand :
- Toyota
- Agency :
- Saatchi & Saatchi-LA
- Chief Creative Officer :
- Jason Schragger
- Global Creative Director :
- Marc DAvignon
- Executive Producer :
- Richard Bendetti
- Associate Creative Director/Copywriter :
- Dan Sorgen
- Associate Creative Director/Art Director :
- Andrew Reizuch
- Director of Content Production :
- Sara Seibert
- Executive Director, Integrated Production :
- Lalita Koehler
- Art Director :
- Mattei Robison
- Senior Producer :
- Marina Korzon
- Senior Integrated Producer :
- Holly Otto
- Music Supervisor :
- Kristen Hosack
- Director of Project Management :
- Angela Montoya
- Senior Project Manager :
- Vonia Arslanian
- Managing Director :
- Al Reid
- Group Account Director :
- Andrew Corpman
- Group Account Director :
- Courtney Husk
- Account Director :
- Carla Weaver
- Account Supervisor :
- Chelsey White
- Account Executive :
- Katie Martin
- Assistant Account Executive :
- Priscilla Mon
- Chief Strategy Officer :
- Mark Turner
- Managing Director, Connection & Insight Strategy :
- Don Longfellow
- Group Director, Connection & Insight Strategy :
- Evan Ferrari
- Executive Communications Director :
- John Lisko
- Group Media Director :
- Tom Scott
- Director, Media Communications :
- Breanne Carpenter
- Group Director, Earned Media & Public Relations :
- Romina Bongiovanni
- Associate Director, Public Relations :
- Kimberly Harms
- Broadcast Traffic :
- Nadzyah Guillermo
- Director, Business Affairs :
- Linda Daubson
- Sr. Business Affairs Manager :
- Kathi Bolliger
- Talent Payment Manager :
- Priscilla Rocha
- Director of Product Information :
- Matt Hardesty
- Group Vice President, Toyota Marketing :
- Ed Laukes
- Vice President, Vehicle Marketing and Communications :
- Lisa Materazzo
- General Manager, Brand/Cross Vehicle Line/TDA/Education :
- Scott Wracher
- National Manager, Brand and Multicultural Marketing :
- Siani Kiyonaga
- Manager, Brand and Multicultural Marketing :
- Ernesto Del Aguila
- Senior Brand Marketing Analyst :
- Brock Cartlidge
- Brand Marketing Analyst :
- Sam Adams
- Production Company :
- Biscuit Filmworks
- Executive Producer :
- Holly Vega
- Founding Partner/Managing Director :
- Shawn Lacy
- Line Producer :
- Kathy Rhodes
- Director :
- Andreas Nilsson
- Director of Photography :
- Peter Deming
- Editing Company :
- RPS
- Executive Producer :
- Rana Martin
- Producer :
- Cristina Matracia
- Editor :
- Olivier Bugge Coutte
- Telecine :
- A52
- Color Artist :
- Paul Yacono
- Finish :
- A52
- VFX Supervisor/Lead Compositor :
- Jesse Monsour
- Finishing Producer :
- Drew Rissman
- Executive Producer :
- Kim Christensen
- Special Effects :
- A52
- Original Music :
- Mophonics
- Sound Design :
- Kim Christensen
- Sound Design Company :
- Noises Digital
- Mix :
- Rohan
- Mix :
- Lime Studios
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