The ad closes with the Spanish-language tagline “Juntos la magia existe,” or “Together magic exists” in English.

Created by Conill Advertising, the 60-second spot geared towards Hispanic consumers plugs Toyota’s Sequoia SUV. Both 60- and 30-second versions will run on TV via networks including Univision, Telemundo and Discovery en Español, as well as in theaters from Dec. 16 through Dec. 29.

“Toyota’s holiday message focuses on simple acts of kindness and encourages people to connect with their communities this holiday season,” Lisa Materazzo, group VP of Toyota marketing for Toyota Motor North America, said in a statement. “We hope this heartwarming message will inspire viewers to spread kindness, during the holidays and beyond.”

Anyone even remotely familiar with Toyota’s advertising will likely recognize that heartwarming themes and stories of perseverance and generosity tend to take center stage in its marquee ads, with its actual vehicles sometimes being little more than well-placed props—as was the case with Toyota’s holiday marketing push last year.

In fact, 2021’s seasonal campaign bears some striking resemblances to what Toyota is up to now. Last year, the company also created a pair of ads: one titled “Bookstore” from Saatchi & Saatchi that was also directed by Ted Melfi, and one Hispanic-centric spot known as “Nora’s Joy” that was created by Conill.

In step with Toyota’s holiday campaign rollout, the company is also partnering with the National Center for Families Learning and the Kids In Need Foundation to provide supply boxes for teachers at five “under-resourced” school districts that’ll include notebooks, pencils, folders and more, the company said.