Alfred Dunhill : Trafalgar

Four seasons in CGI.

Published On
Mar 21, 2012

Editor's Pick

Luxury brand Alfred Dunhill attempted to bring London to life in CGI in Shanghai last week as it unveiled its latest menswear collection. A projection mapping sequence simulated the four seasons as models stood on a stage made to look like Trafalgar Square, (complete with the manufactured smell of the city after rain, created by fragrance house Firmenich). Digital agency Holler worked on an interactive element, where viewers can watch the video of the simulation on Dunhill's Facebook page and add their own comments.