Trident's Chloe Bailey TikTok challenge asks you to chew gum like the superstar
TikTok challenge by David Miami promotes new Sour Patch Kids gum flavor
Editor's Pick
Trident is promoting its new Sour Patch Kids gum on TikTok in a tie-up with R&B singer star Chloe Bailey—it's asking viewers to chew to the beat of her new song.
Bailey, who goes by the stage name Chlöe, has recorded a special music track for the campaign called "Trident Vibes" that she posted on TikTok with a "#ChewTheVibes" TikTok challenge. The idea is to invite fans to mimic her choreography and chew to the beat (use of gum is not required). Fans can post their own versions on TikTok from today to Sept. 19 to enter a contest and win prizes such as cash and headphones. Plus, some "#ChewTheVibes Challenge" videos will be posted to Trident's TikTok account.
The campaign is by David Miami and promotes the Mondelez-owned brand's Sour Patch Kids flavor, which features a crunchy, candy-like outer shell that transforms into a smooth sour then sweet flavor chew. It comes in two flavors sold nationwide, Redberry and Blue Raspberry, while the third flavor, Watermelon, will be sold exclusively at Walmart.
“Chlöe has the right sound and vibes to be the face of our new challenge and ignite a spark of fun for all," commented Rohit Sakhamuri, Trident Gum Brand Manager at Mondelēz International.
Credits
- Date
- Sep 13, 2022
- Client :
- Trident
- Agency :
- David-Miami
- Global CCO & Partner :
- Pancho Cassis
- Global COO :
- Sylvia Panico
- CCO :
- Rafael Donato
- Group Creative Director :
- Artur Lipori
- Group Creative Director :
- Caro Rebello
- Creative Director :
- Malena Porcaro
- Creative Director :
- Matias Ruiz
- Art Director :
- Seiji Wakabayashi
- Copywriter :
- Thomas Nitti
- Global Chief Strategy Officer :
- Paula Vampre
- Senior Strategist :
- Vanessa Amaral
- Group Account Director :
- Mariana D'Aprile
- Account Supervisor :
- Lindsay Cluxton
- Senior Account Executive :
- Margarita Peña
- Global PR Director :
- Sandra Azedo
- Client Approval :
- Ira Shandaryvska
- Client Approval :
- Olympia Portale
- Client Approval :
- Natalie Gadbois
- Client Approval :
- Rohit Sakhamuri
- Client Approval :
- Beth McMorrow
- Production :
- Media.Monks
- Director :
- AnAkA
- Head of Production :
- Mike Davidson
- Executive Producer :
- Jason Georgen
- Senior Producer Content :
- Kelsy Zemanski
- Producer Content :
- Odalis Lopez
- Executive Producer Film :
- Gabe Reiter
- Senior Producer Film :
- Kerry Taylor
- Line Producer :
- Shea Jones
- Post Production :
- Media.Monks
- Head of Post Production :
- Andrew Bell
- Executive Producer - Post :
- Heather Saunders
- Senior Post Producer :
- Melissa Espinosa
- Senior Post Producer :
- Monica Tyson
- Senior Editor :
- Katie Paul
- Assistant Editor :
- Ton Do-Nguyen
- Senior Colorist :
- James Tillett
- Animation + Graphics :
- Ulises Ribas
- Mix :
- Mica Garagiola
- QA :
- Carla Jarjal
- Account Director :
- Lexi deVogelaere
- Senior Account Manager :
- Alina Sanders
- Head of Business Affairs :
- Peter Feldman
- Senior Business Affairs Manager :
- Kim Coleman
- Business Affairs Manager :
- Jane Meeuws
- Senior Talent Manager :
- Karen Smith
- Legal :
- Jeremy Evans
- Music :
- The Elements
- Songwriter :
- Tamara Bubble
- Songwriter :
- Matt Nauss
- Songwriter :
- The Elements Music
- Produced by :
- The Elements Music
- Recorded By :
- Chlöe Bailey
- Recorded By :
- Vladimir Castor
- Mixed by :
- J. Bonilla
- Mixed by :
- Vladimir Castor
- Producer :
- Danielle Beauvoir
- Associate Producer :
- Belle Newman
- Animation :
- Make
- Creative Director :
- Danny Robashkin
- Executive Producer :
- Oren Robashkin
- Producer :
- Iana Prakheeva
- Executive :
- Melissa Lee
- Executive :
- Jay Barbeau
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