Tropicana is the kryptonite for a bad day (and sea monsters and natural disasters)

Work from Cramer-Krasselt and director Nick Ball shows the outrageous benefits of Tropicana juices

Published On
Jan 19, 2022

Editor's Pick

Juice brand Tropicana is aware that many of our days over the past few years haven’t been great, which is why its latest campaign from its agency of record, Cramer-Krasselt Chicago, is all about seeing the sunshine in a dark situation. 

In a new ad directed by Nick Ball, the award-winning helmer who was also behind one of Creativity’s top ads of 2021, Extra's post-pandemic extravaganza, “Sip Your Sunshine” is an 80% relatable and 20% insane collection of extreme and horrific situations, made better by a sip of juice.

From the mundane—a table leg giving out mid-meal or an apartment rattled by passing trains—to the fantastical—tentacles emerging from beneath a bed and spaceships landing in the dining room—to the horrific—dolls—the sufferers of each situation manage to survive with a shrug and a glass of Tropicana.

“Whatever the day brings, we’ll bring the sunshine,” reads the finale's text, referring to the juice’s 100% Vitamin C selling point.

The “Sip Your Sunshine” campaign is a continuation of Tropicana's 2020 brand platform, targeted at a younger audience. It will run across digital and social platforms through cross-channel activations on Facebook, Instagram, YouTube, TikTok, Twitter and Pinterest featuring shorts isolated from the longer video, beginning with “Snow.”

 

Credits

Date
Jan 19, 2022
Client :
Tropicana
Agency :
Cramer-Krasselt
SVP Executive Creative Director :
Andrew Meyer
VP Group Creative Director :
Amy Gozalka
Associate Creative Director :
Jeremy Adams
Associate Creative Director :
Andres Schilling
VP Lead Designer :
Sangbum Kim
SVP Group Account Director :
Tiffany Williams
Account Supervisor :
Cassie Joyce
Account Executive :
Anna Tripp
SVP Director of Production :
Pat Nathan
VP Executive Producer :
Scott McBurnie
Line Producer :
Tom Cronin
Designer :
Rebecca Wilson
Senior Copywriter :
Sheila Eastman
Senior Art Director :
Kari Grundman
VP Campaign Manager :
Audrey William
Planning Director :
Lizzie Bartek
SVP, Executive Dir of PR/Social :
Mary Gura
PR/Social Director :
Dan Stepanian-Bennett
Production Company :
MJZ
Director :
Nick Ball
President/Executive Producer :
David Zander
Executive Producer :
Emma Wilcockson
Producer :
Karen Chen
Director of Photography :
Steve Yedlin
Production Designer :
Vero Romero
1st Assistant Director :
Max Morales
Off-Shore Service Company :
Goodgate
EP/Founder :
Philip Bolus
Line Producer :
Ariadna Llovet
Visual Effects :
Method Studios
Executive Producer :
Scott Boyajan
VFX Supervisor :
Jesse Bradstreet
Producer :
Kyle Leonard
Flame Artist :
Ian Holland
Editorial :
Final Cut
Editor :
Jeff Buchanan
Cutting Assistant Editor :
Sabra Stratton
Executive Producer :
Suzy Ramirez
Producer :
Sara Gbadamosi
Post-Production Audio :
Another Country
Sound Design & Mix :
John Binder
Sound Design & Mix :
Peter Erazmus
Audio Assistant :
Josh Hunnicutt
Audio Assistant :
Cathryn Stark
Producer :
Josh Hunnicutt
Producer :
Louise Rider
Managing Director :
Timmy Konn
Color :
Company 3
Colorist :
Tim Masick
Color Assistant :
Ryan Moncrief
Color Producer :
Kevin Breheny
Public Relations AOR :
MullenLowe PR
VP Account Director :
Colin Brown
Account Director :
Maddy Sheffer
Account Supervisor :
Julia Chamberlin
Account Supervisor :
Adriana Geday
Senior Account Executive :
Alyssa Kanter
Account Executive :
Juliet Stein
Assistant Account Executive :
San’Tres Broussard
Assistant Account Executive :
Derrick Sanders
Media AOR :
OMD
Planning Director :
Sarah Simpson
Manager :
Amanda Carlson
Digital Director :
Alex Schrieber
Senior Associate :
Kristen Stankus

Need a credit fix? Contact the Creativity Editors