Best Day

Published On
Jul 30, 2020

Description

Young people, with their whole lives ahead of them, often feel invincible. But it’s that very feeling that can make them most vulnerable to prescription opioids. In our campaign, we confront the misperceptions around opioids and show just how easily addiction can disrupt promising lives. In a series of TV spots, we unexpectedly interrupt characters during the innocence and elation of a best day in a young person’s life with a dark foreshadowing of opioid addiction.

 

 
 

 

Credits

Date
Jul 30, 2020
Agency :
Haymaker
Client :
the truth initiative
CMO :
Eric Asche
SVP Marketing :
Nicole Dorrler
Managing Director :
Mary Dominguez
Marketing Specialist :
Logan Nelson
CCO :
Jay Kamath
CSO :
Matt Johnson
Brand Director :
Molly Johnson
Senior Art Director :
Johnross Post
Senior Producer :
Jenny Jones
Strategist :
Hunter Kelly
Production :
Superprime
Director :
The Malloys
Managing Director & Executive Producer :
Rebecca Skinner
Managing Director :
Michelle Ross
EP/ Head of Production :
Roger Zorovich
Senior Executive Producer :
Colleen O’Donnell
Producer :
Jeff Tanner
Edit and Finish :
CARTEL
Editor :
Adam Robinson
Editor :
Chris Catanach
EP :
Lauren Bleiweiss
Head of Production :
Meagen Carroll
Post Producer :
Gail Butler
Post Producer :
Samantha Axelrod
Flame Artist :
Scott Ivers
Color :
Olio Creative
Colorist :
Marshall Plante
EP :
Natalie Westerfield
Mix :
Lime
Mixer :
Jeff Malen
EP :
Susie Boyajan

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Industry
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