Kia's Super Bowl Effort Combines Puccini And The Matrix
David & Goliath Spot Features Laurence Fishburne Bursting Into Song
Editor's Pick
Actor Laurence Fishburne returns to his dark glasses and trench-coat as Morpheus from The Matrix in Kia's Super Bowl effort this year. It's all about luxury, as Fishburne's character offers a glamorous couple exiting a restaurant a choice of keys - red or blue -- and tells them that if they take the red key, they'll never look at luxury in the same way again. So far, so standard car ad; it only takes a more surprising turn when, seated in the back during their Kia test drive, he bursts into operatic song, serenading them with a soaring rendition of Puccini's "Nessun dorma" as streetlights explode, spoons bend and buildings ripple like water.
The spot was created by David&Goliath and directed by MJZ's Carl Erik Rinsch and Colin Jeffery, with some (spectacular) VFX by Digital Domain.
Credits
- Date
- Jan 28, 2014
- Agency :
- David & Goliath
- Brand :
- Kia
- Client :
- Kia
- Chief Creative Officer :
- David Angelo
- Executive Creative Director :
- Colin Jeffery
- Associate Creative Director, Art Director :
- Kristian Grove Moller
- Art Director :
- Mike Wilson
- Copywriter :
- Courtney Pulver
- Head of Production :
- Carol Lombard
- Executive Producer :
- Paul Albanase
- Senior Producer :
- Jennifer Giannettoni
- Managing Partner of Client Services :
- Brian Dunbar
- Business Affairs Director :
- Rodney Pizarro
- Head of Strategic Planning :
- Seema Miller
- Associate Director, Strategic Planning :
- Steven Garcia
- Production Company :
- MJZ
- Director :
- Carl Erik Rinsch
- Director :
- Colin Jeffery
- President :
- David Zander
- Executive Producer :
- Kate Leahy
- Head of Production :
- Janet Nowosad
- Producer :
- Line Postmyr
- Director, Photography :
- Christopher Soos
- Production Designer :
- Jan Roelfs
- Wardrobe Stylist :
- Kym Barrett
- Editorial :
- Union Editorial
- Editor :
- Jono Griffith
- Executive Producer :
- Michael Raimondi
- Senior Producer :
- Joe Ross
- Assistant Editor :
- Jedidiah Stuber
- Post Production :
- Digital Domain
- Visual Effects Supervisor :
- Eric Barba
- President of Commercials :
- Rich Flier
- Exec. Producer/Head of Production :
- Scott Gemmell
- Senior Commmercials Producer :
- Tiffani Manabat
- Visual Effects Producer :
- Rachel Mariscal Creasey
- Music and Sound Design :
- HUM
- Executive Producer :
- Debbi Landon
- Creative Director :
- Scott Glenn
- Sound Designer :
- Dan Hart
- Audio Mix :
- Margarita Mix
- Mixer :
- Nathan Dubin
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