Kia's Super Bowl Effort Combines Puccini And The Matrix

David & Goliath Spot Features Laurence Fishburne Bursting Into Song

Published On
Jan 28, 2014

Editor's Pick

Actor Laurence Fishburne returns to his dark glasses and trench-coat as Morpheus from The Matrix in Kia's Super Bowl effort this year. It's all about luxury, as Fishburne's character offers a glamorous couple exiting a restaurant a choice of keys - red or blue -- and tells them that if they take the red key, they'll never look at luxury in the same way again. So far, so standard car ad; it only takes a more surprising turn when, seated in the back during their Kia test drive, he bursts into operatic song, serenading them with a soaring rendition of Puccini's "Nessun dorma" as streetlights explode, spoons bend and buildings ripple like water.

The spot was created by David&Goliath and directed by MJZ's Carl Erik Rinsch and Colin Jeffery, with some (spectacular) VFX by Digital Domain.


Jan 28, 2014
Agency :
David & Goliath
Brand :
Client :
Chief Creative Officer :
David Angelo
Executive Creative Director :
Colin Jeffery
Associate Creative Director, Art Director :
Kristian Grove Moller
Art Director :
Mike Wilson
Copywriter :
Courtney Pulver
Head of Production :
Carol Lombard
Executive Producer :
Paul Albanase
Senior Producer :
Jennifer Giannettoni
Managing Partner of Client Services :
Brian Dunbar
Business Affairs Director :
Rodney Pizarro
Head of Strategic Planning :
Seema Miller
Associate Director, Strategic Planning :
Steven Garcia
Production Company :
Director :
Carl Erik Rinsch
Director :
Colin Jeffery
President :
David Zander
Executive Producer :
Kate Leahy
Head of Production :
Janet Nowosad
Producer :
Line Postmyr
Director, Photography :
Christopher Soos
Production Designer :
Jan Roelfs
Wardrobe Stylist :
Kym Barrett
Editorial :
Union Editorial
Editor :
Jono Griffith
Executive Producer :
Michael Raimondi
Senior Producer :
Joe Ross
Assistant Editor :
Jedidiah Stuber
Post Production :
Digital Domain
Visual Effects Supervisor :
Eric Barba
President of Commercials :
Rich Flier
Exec. Producer/Head of Production :
Scott Gemmell
Senior Commmercials Producer :
Tiffani Manabat
Visual Effects Producer :
Rachel Mariscal Creasey
Music and Sound Design :
Executive Producer :
Debbi Landon
Creative Director :
Scott Glenn
Sound Designer :
Dan Hart
Audio Mix :
Margarita Mix
Mixer :
Nathan Dubin

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