Citroen : Twitter Race

Drive a car with your tweets.

Published On
Nov 15, 2011

Editor's Pick

Euro RSCG Amsterdam has teamed up with Perfect Fools to create what it claims is "the world's first Twitter Race", promoting the launch of the Citroen DS5. A one-day tour around the Netherlands, the race will take place on 17 November, and will give people the chance to win a DS5 by directing the car via Twitter. Dutch TV and radio presenter Froukje de Both is driving, accompanied by co-pilot who will instruct Froukje which way to go using Tweets. The most prolific Tweeter will persuade the drivers to come to their location using the hash tag: #ds5race.

A live videostream from inside the vehicle will broadcast on the Citroen NL Facebook page, which also features a teaser video, a countdown clock, and a call to action encouraging participants to RSVP the race date.