U by Kotex is making ‘Let’s Have Period Sex’ chocolates for Valentine’s Day

Feminine hygiene brand challenges another period stigma in campaign from Quality Meats

Published On
Jan 30, 2024
A box of U by Kotex ‘Let’s Have Period Sex’ chocolates

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U by Kotex continues its efforts to normalize periods with a Valentine’s Day campaign that introduces “Let’s Have Period Sex” chocolates.

The chocolates are available today for those ages 18+ at letshaveperiodsex.com for $35 per box while supplies last. That site also includes more information on the brand’s efforts to fight period stigma.

The chocolates were made in collaboration with Phasey, the female-owned maker of functional foods for better periods. The ingredients in the product help support libido, boost energy and provide stress relief, along with alleviating cramps and satisfying cravings, the brand said.

 

The campaign is informed by research in which 47% of women said having their period increases their sex drive, yet nearly 40% said having their period would prevent them from having sex on Valentine’s Day.

Other data behind the campaign, developed by agency Quality Meats, includes 88% of women who said they experience heightened cravings for sweet or savory foods when on their period.

Credits

Date
Jan 30, 2024
Client :
U by Kotex
Client :
Kotex
Agency :
Quality Meats
Managing Director :
Amy Edwards
Head of Strategy :
Paola Ortega
Chief Creative Officer :
Brian Siedband
Chief Creative Officer :
Gordy Sang
Creative Director :
Jamie Stark
Creative Director :
Maxx Delaney
Art Director :
Hannah Berling
Designer :
Susan Yu
Head of Production :
Autumn Childress
Executive Producer :
Cate McManus
Account Director :
Chloe Sloofman
Business Affairs :
Hailstorm
Product Design :
Hero Solutions
Founding Owner :
Ira Amyx
Executive Producer :
Andrea Donadio
Executive Producer :
Peter Frederiksen
Production Company :
Suburban Girl Pictures
Owner :
Katie Heim
Executive Producer :
Katie Heim
Line Producer :
Shane Greb
Director :
Danielle Calodney
DP :
Mike Simpson
Post Production :
Speed Collective
Executive Post Producer :
Suzy Cosgrove
Editor :
William Schultz
Post Producer :
Cate McManus
Sound Design & Mix :
William Schultz
Colorist :
William Schultz
Online Editor :
William Schultz

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