We've seen the "getting back to normalcy" theme in work from multiple brands (including Uber) but as people start tentatively returning to offices, now the idea of back to reality is starting to hit.
In a new U.K. campaign from Uber Eats and Mother, a food delivery guy has the task of motivating an exhausted looking bunch of workers back in the office, obviously working late, and still having to deal with Zoom calls at their desks.
Luckily, this courier is blessed with spectacular theatrical delivery, and wakes them up by reciting their Uber Eats orders in an amazing piece of oratory, making lines like "four miso soups" amd "endamame beans" resonate and stir them to action.
According to the agency, the actor, Ekow Quartey (who's appeared in the likes of "Harry Potter and the Prisoner of Azkaban") drew inspiration from an array of great rousing speeches from cinema, politics and sport while the musici s taken from the film score of the 1999 film "Any Given Sunday," where it originally underpinned the scene of Al Pacino’s "‘Inch by Inch" speech. It has been recomposed for the ads by Paul Kelly.
Two other spots in the campaign see the courier give similar pep talks to a bunch of despondent soccer fans whose team is losing, as well as to some hungover partygoers.
The films are directed by Mike Warzin, known for comedic his work on Nike, KFC, Google and Bud Light in the U.S. Here he makes his U.K directorial debut through production company Arts & Sciences, which opened in the U.K. this year.
“After what has been a tough 18 months for everyone, we wanted to celebrate the resilience of the Great British public and the role of a great food delivery to lift your spirits," said Maya Gallego Spiers, head of marketing U.K. at Uber Eats, in a statement. "Our latest campaign focuses on the power of food to help pick you up, lift your mood and give you the energy to persevere. Whatever the week throws at you, Uber Eats is always there.”