Better Than Nursing? Skittles Got Epically Weird for Mother's Day
Candy Brand 'Preserves' Unique Bond Between Mom and Child
By
Ann-Christine Diaz
Published On
May 09, 2017
Editor's Pick
While brands have tended toward the touchy-feely when honoring moms for Mother's Day, Skittles delivers its special brand of skewed sentiment ahead of the holiday. A new ad that debuted on the candy brand's YouTube channel shows the special bond between a mother and her adult son. As she chows down on the candy, he's able to miraculously taste the flavor of the piece she's chewing on -- because post-birth, it seems, the cord was never cut.
The spot hits a weirdness scale to rival some of the candy's classics, including this one starring another unusual body part, and this, featuring a pissed-off pinata man.
Credits
- Date
- May 09, 2017
- Brand :
- Skittles
- Client :
- Skittles
- Agency :
- DDB
- Chief Creative Officer :
- Ari Weiss
- Chief Creative Officer :
- John Maxham
- Chief Creative Officer :
- Darren Spiller
- Executive Vice President, Executive Creative Director :
- Mark Gross
- Senior Vice President/Group Creative Director :
- Myra Nussbaum
- Creative Director/ Copywriter :
- Chad Broude
- Creative Director, Art Director :
- Brian Boord
- Senior Writer :
- Ant Hatton
- Art Director :
- Johnross Post
- Copywriter :
- Matt Everts
- Senior Writer :
- Andrew Fisher
- Chief Production Officer :
- Diane Jackson
- Executive Producer :
- Debora den Iseger
- Senior Vice President, Integrated Brand Leader :
- Kate Christiansen
- Senior Vice President, Group Strategy Director :
- David Chriswick
- Global Brand Director :
- Richard Guest
- Global Segment Lead :
- Eli Velez
- Group Director, Strategy :
- Josh Drueck
- Account Director :
- Erin Leahy
- Production :
- Central Film North
- Director :
- Rodrigo Garcia Saiz
- Executive Producer :
- John Barreiro
- Editorial :
- The Whitehouse Post
- Editor :
- Carlos Lowenstein
- Visual Effects :
- Jamm Visual
- Visual Effects Executive Producer :
- Asher Edwards
- Visual Effects Supervisor :
- Jake Montgomery
- Color :
- Company 3
- Colorist :
- Tom Poole
- Sound Director :
- The Studio
- Sound Engineer :
- Nicholas Papaleo
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