Female innovators dominate outdoor sites for International Women's Day in UN Women campaign

Billboards are on show at locations including JFK Airport, Times Square and the London Underground

Published On
Mar 10, 2019

Editor's Pick

The faces of female inventors, innovators and scientists will dominate high-traffic outdoor sites in London and New York today, in an International Women's Day campaign by UNWomen.

In a campaign by Havas, designed to deliver over two million impressions in a single day, the campaign highlights women including Amy Williams, who founded ethical advertising platform Good Loop; Dr Christyl Johnson, the first African-American deputy drector at NASA and singer-songwriter Beatie Wolfe, who has researched the link between music and better outcomes in dementia patients. Shot by portrait photographers Bibi Cornejo Borthwick and Amy Troost, their faces are overlain by the title "Impossible to Ignore."

The campaign incorporates over 1,000 different appearances on digital, out of home and print platforms.Locations include New York City’s Times Square and JFK International Airport, the digital billboards of the World Trade Centre and Westfield London, the London Underground and railway stations across the U.K.

Members of the UN Women Global Innovation Coalition for Change (GICC) and Havas Group have secured media placements from partners and supporters around the world including NASDAQ, JC Decaux, The Economist, Walgreens, Westfield and Facebook. 

 

 

Credits

Date
Mar 10, 2019
Client:
UN Women
Agency:
Havas Worldwide
Creative Director Havas London:
Matt Swinburne
Creative Director Havas London:
Dave Mygind
Account Director Havas London:
Josh Edwards
Head of Comms Havas UK:
Faye Raincock
Art Buying Director Havas London:
Claire Lillis
ECD Havas London:
Ben Mooge
COO Havas Media Group London:
Eleni Sarla
Client Partner, Havas Media Group London:
Kate Kilby
Head of Adcity, Havas Media Group London:
Jo Blake
Senior Vice President, Entertainment Partnerships, Havas Sports & Entertainment USA - NY:
Jenna Fidellow
SVP, Director Ad City, Havas Media Group US:
Alissa Ananieva
Graphic Designer:
Hena Bhatti
Creative Retoucher:
Dan Bergo
Brand Designer:
Tammy Johal
Creative Artworker:
Laura Bazille
Photographer:
Bibi Cornejo
Agent/Production:
We Folk
Photographer:
Nadirah Zakariya
Photographer:
Ross Harris
Photographer:
Don Meddie

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Project Type