Unesco tool reveals cookie dangers by giving you a fake profile
DDB Paris, Makemepulse created Cookie Factory chrome extension to highlight the more sinister uses of AI
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Unesco is highlighting the more sinister uses of AI on the web with a Chrome extension that reveals exactly how your data is harvested online.
The Cookie Factory extension allows you to assume a new identity as you browse the internet, using fake cookies. Users can choose from some 40 fictitious profiles, and the extension temporarily replaces their own cookies on all the websites they visit with their chosen avatar’s cookies.
Users will be able to watch as the AI navigates more than a hundred pages by clicking on keywords corresponding to the avatar’s profile. From recommendations on YouTube and Amazon to your history, favourites and targeted advertisements, once these new cookies have been generated,t he browser believes that they become someone else.
The extension was created via DDB Paris together with production studio Makemepulse. It took more than a year to develop , with the aim of supporting UNESCO 's effort to raise public awareness of cookies and help individuals make more informed decisions about their use of AI and what they expect from it.
Credits
- Date
- Nov 26, 2021
- Client :
- Unesco
- Agency :
- DDB-Paris
- Client :
- Gabriela Ramos
- Client :
- Julien Ravalais Casanova
- Client :
- Matthieu Guevel
- Executive Creative Director :
- Alexander Kalchev
- Creative Director :
- Pierre Mathonat
- Creative Director :
- Alexis Benbehe
- Art Director :
- Shanel Redzheb
- Art Director :
- Charlotte Faurisson
- Copywriter :
- Lucie Guidon
- Social Media :
- Pierre Guengant
- Social Media :
- Marie Le Scao
- Social Media :
- Elise Lassimoulie
- Account Manager :
- Vincent Leorat
- Account Manager :
- Nicolas Carlotti
- Account Manager :
- Mathieu Bliguet
- Account Manager :
- Tanguy Mortreuil
- Account Manager :
- Justine Roux
- Project Manager :
- Benoît le Morvan
- Digital Project Manager :
- Philippe Saint-Martin
- Digital Project Manager :
- Cécile Picard
- Post-Producer :
- Jerome Deplatiere
- Post-Producer :
- Sylvie Dumas
- Sound Production :
- Cedric Boit
- Sound Production :
- Alexandre Vicart
- Sound Production :
- Clement Reynaud
- Sound Production :
- Marine Cremer
- Sound Production :
- Romane Bourdier
- Sound Production :
- Angélique Laffond
- Traffic Manager :
- Sophie Toqué
- Traffic Manager :
- Virginie Fruchard
- PR Director :
- Anne-Marie Gibert
- Digital production studio :
- makemepulse
- Executive Creative Director :
- Nicolas Rajabaly
- Chief Technology Officer :
- Antoine Ughetto
- Digital Art Director :
- Guillaume Mitch
- Head of Production :
- Julien Rault
- Head of Production :
- Gregory Bruneau
- Producer :
- Juliette Desbois
- Developer :
- Christophe Massolin
- Post Production Studio :
- Mikros Images
- Post Production Studio :
- Julien Pinot
- Post Production Studio :
- Nicolas Huguet
- Music :
- Universal
Need a credit fix? Contact the Creativity Editors
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