HP : The Unity Tree
An entire ecosystem of whimsically bizarre creatures has sprung to life within the branches of the Unity Tree, an animated online environment created by DraftFCB and digital art collective The Blackheart Gang to promote Hewlett-Packard's Purc
Published On
Jan 08, 2007
Editor's Pick
An entire ecosystem of whimsically bizarre creatures has sprung to life within the branches of the Unity Tree, an animated online environment created by DraftFCB and digital art collective The Blackheart Gang to promote Hewlett-Packard's PurchasEdge rewards program. A new animated character was introduced every day in December, bestowing visitors with an online coupon before joining its strange brethren within the richly interactive tree.
Credits
- Date
- Jan 08, 2007
- Executive Creative Director :
- Mary Knight
- Creative Director :
- Sue Boivin
- Creative Director :
- Nick Chapman
- Art Director :
- Sue Boivin
- Art Director :
- Anthony Del Rizzo
- Art Director :
- Steve DiLorenzo
- Copywriter :
- Caitlin Strick
- Copywriter :
- Sarah Bowler
- Executive Producer :
- Nick Chapman
- Executive Producer :
- Alan MacDonald
- Interactive Producer :
- Kim Leidich
- Designer :
- Anthony Del Rizzo
- Illustration :
- Ree Treeweek
- Animation :
- Henry Chi
- Animation :
- Jason Doherty
- Co-Producer :
- Alan MacDonald
- Programmer :
- Dan Purdy
- Flash Developer :
- Dan Purdy
- Flash Developer :
- Hubert Bandurski
- Flash Developer :
- John Chapman
- Compositor :
- Jannes Hendrikz
- Sound Design :
- Duncan Ringrose
- Agency :
- FCB
- Animation Company :
- The Blackheart Gang
- Client :
- HP
- Brand :
- HP
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