AT&T Goes to Ridiculous Extremes to Promote Its Unlimited Data Plan
More Kissing, Dunking and Deflecting Than You Can Imagine
Editor's Pick
As unlimited data wars heat up among the big carriers (Sprint just debuted a free year's worth offer), AT&T is looking to stand out with a series of humorous spots that go to ridiculous extremes to show the benefits of its plan.
One ad features a couple in a rolling-on-the-beach-kissing-Hollywood-style embrace, which carries on in snowy alps, under water, in the woods, on an airplane runway -- and then finally back at the beach again where the two collide with another pair doing the same. Another ad depicts a series of dunks during a big basketball game -- performed by sports stars, the referree, a team mascot and other increasingly absurd characters, while a third shows a hockey goalie deflecting pucks in unbelievable ways.
BBDO New York created the ads and Zach Math of Caviar directed.
Credits
- Date
- Jun 15, 2017
- Brand :
- AT&T
- Client :
- AT&T
- Agency :
- BBDO-New York
- Director :
- Zach Math
- Production Company :
- Caviar
- Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Matt MacDonald
- Executive Creative Director :
- Steven Fogel
- Executive Creative Director :
- Doug Fallon
- Senior Creative Director :
- Stephen McMennamy
- Creative Director :
- Patrick Lindsay
- Creative Director :
- Taylor Crawford
- Managing Director :
- Doug Walker
- Group Account Director :
- Lesley Brown
- Account Director :
- Laura Perrizo
- Account Supervisor :
- Tabitha Ellis
- Account Executive :
- EB Bernardin
- Head of Production :
- David Rolfe
- Group Executive Producer :
- Julie Collins
- Senior Producer :
- Katie Porter
- Chief Strategy Officer :
- Crystal Rix
- Planning Director :
- Steve Panawek
- Senior Communications Planner :
- Jordan Weil
- Production Company :
- Caviar
- Director :
- Zach Math
- Executive Producer :
- Michael Sagol
- Executive Producer :
- Jasper Thomlinson
- Producer :
- Scott Kaplan
- Production Supervisor :
- Chris Hoggard
- Editorial :
- MackCut
- Editor :
- Erik Laroi
- Executive Producer :
- Gina Pagano
- Post Visual Effects :
- EightVFX
- Executive Producer :
- Alyssa St Vincent
- Executive Producer :
- Baptiste Andrieux
- Producer :
- Evan Kantor
- Lead Visual Effects Supervisor :
- Philip Ineno
- Matte Painter :
- Yann Mallard
- Compositor :
- Yann Mallard
- Compositor :
- Paul Hagney
- Compositor :
- Fabien Coupez
- Compositor :
- Joe Chiao
- Compositor :
- Alex Taylor
- Effects Artist :
- Nicolas Evain
- CG Artist :
- Thomas Lopez-Massy
Need a credit fix? Contact the Creativity Editors
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