AT&T Goes to Ridiculous Extremes to Promote Its Unlimited Data Plan
More Kissing, Dunking and Deflecting Than You Can Imagine
Jun 15, 2017
As unlimited data wars heat up among the big carriers (Sprint just debuted a free year's worth offer), AT&T is looking to stand out with a series of humorous spots that go to ridiculous extremes to show the benefits of its plan.
One ad features a couple in a rolling-on-the-beach-kissing-Hollywood-style embrace, which carries on in snowy alps, under water, in the woods, on an airplane runway -- and then finally back at the beach again where the two collide with another pair doing the same. Another ad depicts a series of dunks during a big basketball game -- performed by sports stars, the referree, a team mascot and other increasingly absurd characters, while a third shows a hockey goalie deflecting pucks in unbelievable ways.
BBDO New York created the ads and Zach Math of Caviar directed.