As unlimited data wars heat up among the big carriers (Sprint just debuted a free year's worth offer), AT&T is looking to stand out with a series of humorous spots that go to ridiculous extremes to show the benefits of its plan.

One ad features a couple in a rolling-on-the-beach-kissing-Hollywood-style embrace, which carries on in snowy alps, under water, in the woods, on an airplane runway -- and then finally back at the beach again where the two collide with another pair doing the same. Another ad depicts a series of dunks during a big basketball game -- performed by sports stars, the referree, a team mascot and other increasingly absurd characters, while a third shows a hockey goalie deflecting pucks in unbelievable ways.

BBDO New York created the ads and Zach Math of Caviar directed.