Thai Life Insurance knows exactly how much theatrical melodrama will produce a lump in your throat. Previously, it told the tale of a daughter frustrated with her father. Now, working again with Ogilvy & Mather Bangkok, it tells the story of an unsung hero -- a guy who has a lot of goodness within himself and shares it with people around him. He gives money to begging kids, leaves bananas on the door of the frail neighbor, and even moves a dying plant so it gets some water from an overflowing gutter. And in return, what does it he get?