Thai Life Insurance Ad About This 'Unsung Hero' Will Make You Cry At Work

Ogilvy Bangkok Returns with Another Tearjerker

Published On
Apr 07, 2014

Editor's Pick

Thai Life Insurance knows exactly how much theatrical melodrama will produce a lump in your throat. Previously, it told the tale of a daughter frustrated with her father. Now, working again with Ogilvy & Mather Bangkok, it tells the story of an unsung hero -- a guy who has a lot of goodness within himself and shares it with people around him. He gives money to begging kids, leaves bananas on the door of the frail neighbor, and even moves a dying plant so it gets some water from an overflowing gutter. And in return, what does it he get?