Vanity Fair Napkins is supporting the restaurant industry with a cooking show

Project by Joan Creative gives a platform to hard-hit chefs

Published On
May 13, 2020

Editor's Pick

As the restaurant industry struggles to stay afloat amid lockdown, Vanity Fair Napkins is supporting hard-hit chefs by giving them an online cooking platform.

The Georgia-Pacific owned napkin brand and agency Joan Creative have partnered with the LEE Initiative Restaurant Workers Relief Program to develop "Cook in Place," an online show that stars four chefs, each hosting her own mini cooking show filmed on a phone in her home.

The first episode, featuring Kelly Fields, chef and owner of Willa Jean in New Orleans, aired this week and can be viewed on Instagram. It will be followed by shows featuring Sam Fore, chef and owner of TukTuk Sri Lankan Bites in Lexington, KY, Karen Akunowicz, chef and owner of Fox & the Knife in Boston, MA, and Ashleigh Shanti, chef de cuisine of Benne on Eagle in Asheville, NC. The idea is to focus on recipes that can be cooked at home using easy ingredients: for example, Fields is sharing her famous chocolate chip cookies recipe and Shanti is cooking a coconut curry chicken. 

“We have all had to be incredibly creative to survive this crisis. From a personal perspective, we have to figure out what to cook with a can of corn we’ve had in the back of the pantry forever,” said Jaime Robinson, co-founder and chief creative officer of Joan Creative, in a statement. “Enter these amazing chefs who can teach us how to create wondrous meals out of the random things we have in the pantry. This far into quarantine and I definitely need this! What’s more, it’s an opportunity to support these great chefs and the work of the LEE Initiative.”