Vaseline restores murals as a metaphor for skin health in Black and brown communities

VML recruited the original artists to recapture the vibrancy of street art in ‘Mended Murals’

Published On
Feb 27, 2024
A man looking at a giant mural showing four Black people

Editor's Pick

Vaseline has found an interesting convergence of art and purpose in a campaign called “Mended Murals,” which calls attention to the inequities of skin health care through a restoration project involving street art in underrepresented communities.

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“Mended Murals” looks at street art as a kind of “skin” of its own, which can weather over time, or even be painted over with graffiti. Working with VML New York, Vaseline is working with artists of diverse backgrounds across the country to restore street murals to their former glory—and in so doing, helping people of color access skin health resources via QR codes on the art.

This project video explains more:

 

Vaseline has begun the project with artists partnerships in Baltimore, Brooklyn and Hartford, Connecticut. The QR codes connect to SeeMySkin.com, where people can access skin health care resources. Vaseline will also donate $250,000 to local charitable health clinics in U.S. city where murals are restored. The brand is also asking the public for suggestions on others murals to be restored.

“Mended Murals is a continuation of Vaseline’s long-standing commitment to enable 15 million people of color to access more equitable skin health care by 2025,” said Kathleen Dunlop, CMO of Unilever beauty and wellbeing, North America. “We explored murals all over the country, contacting their original artists to bring our vision to life. Vaseline is helping to restore local murals and support clinics that provide accessible health care to community members. Every mural restoration project helps encourage community members access to skin health resources.”

Before and after shots of a restored mural

SeeMySkin.com launched in 2022 as a platform where users can search skin conditions by skin color and connect with physicians who understand their skin care needs. It’s part of Vaseline's long-standing efforts to make skin health care more accessible.

Credits

Date
Feb 27, 2024
Client :
Vaseline
Agency :
VML-New York
Muralist :
Ernest Shaw
Muralist :
Robert Vargas
Muralist :
Corey Pane
Muralist :
Kailah King
Creative Team :
Tom Murphy
Creative Team :
Susan Golkin
Creative Team :
Dushan Drakalski
Creative Team :
Bruno Calcada
Creative Team :
Peepo David
Creative Team :
Jacob Baik
Creative Team :
Dani Karnik
Creative Team :
Waner Almeida
Producer :
Chelsea Sweetin
Producer :
Hugo Fitzgerald
Producer :
Tatoya Yeargans
Producer :
Angela Barber
Business Affairs :
Emily Nargi
Strategy Team :
Daryl Giannantonio
Strategy Team :
Maddie Gupta
Strategy Team :
Junpei Tagunchi
Account Team :
Ariel Stern
Account Team :
Tori Taylor
Account Team :
Mariana Caballero
Account Team :
Emily Agnew
Account Team :
Leronda Pinder
Project Management :
Kevin Bill
Project Management :
Jillian Rowland
Editor :
Michael Slater
Editor :
Owen Miller
Editor :
Steve Stone
Editor :
Alisia Perez
Audio Mix & Sound Design :
Casey Chester
Music Artist :
Kyan
Chief Creative Officer :
Joao Braga
Creative Director :
Bede Gannon
Creative Director :
Joe Hawkins

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