The Venetian Resort Las Vegas has unveiled striking video and print work in a new campaign called “Viva Las Venice,” created by agency Preacher, as the final step in a multi-year, $1.5 billion reimagination of the resort.
The playful and surreal 60-second spot above was directed by Italian filmmaker, Marco Prestini. Accompanying stills were shot by photographer Justin Bettman. The resort is concurrently unveiling an evolved brand identity and logo, also designed by Preacher.
The visuals are colorful and eye-catching, blending Venice and Las Vegas themes. The color palette is inspired by the Italian flag, featuring deep burgundies, emerald greens and rich creams. The new identity elevates the brand’s winged lion and introduces new typography.
“We wanted to create a campaign that felt both familiar and entirely new—a double-take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, executive creative director at Preacher. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.”
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, president and CEO of The Venetian Resort. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in. ‘Viva Las Venice’ is about that perfect balance—the resort you know and love, yet filled with surprises at every turn. It’s everything you expect and, at the same time, nothing you expect.”
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Date
Mar 6, 2025
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