This Monty Python-Esque Campaign for Tyrrells Is Eccentrically English

Surreal Animations Bring the Packaging's Characters to Life in First Work From W&K

Published On
Sep 08, 2017

Editor's Pick

British hand-cooked potato chip brand Tyrrells is going for an eccentrically English look in its first ever TV campaign, having engaged Wieden + Kennedy London as its agency.

The brand's new ads employ surreal animation reminiscent of "Monty Python," by production company Dog & Rabbit, to bring to life the black and white characters from its packaging. "It's absurd what we do before a Tyrrells gets to you," goes the voiceover, provided by comedy actor Peter Serafinowicz ("Guardians of the Galaxy," "Shaun of the Dead") as we see an absurd sequence of potatoes being carried into the factory and coming out the other end as chips. Parachuting horses, a squirrel dressed up as a baby and, in a social media spot, old ladies' hairstyles replaced by chips, and a giant descending hand all seem to pay direct homage to Monty Python animator Terry Gilliam, as do the sound effects.

Ray Shaughnessy, creative drector at Wieden + Kennedy London, says in a statement: "The world of Tyrrells is a distinctively English and barmy one and it's been a total pleasure bringing it to life. Working with Dog & Rabbit, we've taken the characters that everyone sees on pack and thrown them together with a bunch of other eccentrics, re-imagining life in Tyrrells' home of Herefordshire."


Sep 08, 2017
Agency :
Wieden & Kennedy-London
Brand :
Client :
Director, Marketing :
Adam Draper
Marketing Manager :
Sarah Lawson
Creative Director :
Dan Norris
Creative Director :
Ray Shaughnessy
Creative :
Adam Newby
Creative :
Will Wells
Creative :
Greg Kouts
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Account Director :
Will Hunt
Planning Director :
Andy Wright
Creative Producer :
Maisie Willoughby
TV Producer :
Jo Charelsworth
Production Company :
Dog & Rabbit
Director :
Dog & Rabbit
Producer :
Dog & Rabbit
Music and Sound Company :
Wave Music
Sound Designer :
Aaron Reynolds
Sound Designer :
Chris Branch
Music and Sound Company :
Brains & Hunch
Voiceover Artist :
Peter Serafinowicz

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