Very spreads Christmas wider in earliest UK holiday ad this year
Grey London's ad for the retailer includes birthday, work Christmas and kid-free Christmas
Editor's Pick
Online retailer Very has kickstarted the U.K. Christmas advertising fest first this year, with an ad by Grey London that nods to its early appearance by showing a family putting up decorations in autumn.
The upbeat spot, directed by Jocelyn DeBoer & Dawn Luebbe via Biscuit, is themed around the idea that "Christmas isn't just one day, it's lots of days." So, Very's gifting options might cater to the various different festivities throughout the coming months, including your work Christmas party, family birthdays, grown-up parties and the eventual gift giving with the kids.
The aim is to show the multi-category offering available across Very, with everything from festive partywear at “kids free Christmas” to noisy presents on “Boxing Day Christmas.”
“Our customers love Christmas, and we want to show how planning early means more time to enjoy the festive period," said Robbie Feather, managing director (retail) at The Very Group, in a statement. "Through celebrating the range of unique, and at times wildly different, celebrations that make up the season, we have aimed to highlight how Very can truly be the one-stop shop with the choice and range of products, gifts and brands to help people plan ahead."
With U.K. customers facing tight budgets this year amid the cost of living crisis, spreading the fun (and cost) of the holiday could be a savvy strategy.
Credits
- Date
- Oct 13, 2022
- Client :
- Very
- Agency :
- Grey-London
- Managing Director :
- Rossa Butler
- Head of Creative :
- Julie Phelan
- Senior Strategy & Planning Lead :
- Frazer Halliday
- Senior Brand Lead :
- Kat Delaney
- Senior Creative Manager :
- Chris Beech
- Campaign Lead :
- Leanne Whitman
- Creative Manager :
- Elisher Abel
- Social Media Manager :
- Jade Lambourne
- Campaign Manager :
- Beth Chester
- President & CCO :
- Laura Jordan Bambach
- ECD :
- David Wigglesworth
- ECD :
- Celeste Dalairac
- Creative Director :
- Tomas Gianelli
- Creative Director :
- Vanessa Robinson
- Head of Strategy :
- Asad Shaykh
- Head of Strategy :
- Annalisa Roy
- Chief Strategy Officer :
- Raquel Chicourel
- Senior Strategist :
- Jesper Norgaard
- Managing Director :
- Nathan Gainford
- Group Business Director :
- Ayesha Datoo
- Account Director :
- Lisa Koba
- Account Manager :
- Jordan Cheung
- Account Executive :
- Nwando Onwuachu
- Project Manager :
- Rachael Bowen
- Agency Senior Producer :
- Anthony Borkett
- Agency Assistant Producer :
- Alicia Cordell
- Head of Design :
- Sunir Patel
- Designer :
- Adam Carter
- Designer :
- Stuart Leung
- Production Company :
- Biscuit Filmworks
- Production Company Producer :
- Toby Courlander
- Production Company Executive Producer :
- Rupert Reynolds-MacLean
- Director :
- Jocelyn DeBoer
- Director :
- Dawn Luebbe
- DOP :
- Mick Coulter
- Production Design :
- Kelly Sinclair-Smith
- Post Producer :
- Anna Laznya
- Editor :
- Saam Hodivala
- Colorist :
- Luke Wilson
- Executive Post Producer :
- Vic Lovejoy
- Post Producer :
- Sydney Levy
- VFX Artist :
- Ruben Llusia
- Music Supervisor :
- Dom Bastyra
- Lead Sound Engineer :
- Mark Hellaby
- Post Sound Producer :
- Kirsten Troy
- Music Artist :
- Wizzard
- Music Label :
- Warner
- Music Publisher :
- Sony
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