You'll Want to Shove Your Face Into Krispy Kreme's Tasty-Looking Barcode
Scan This for a Dozen Free Donuts
Dec 07, 2015
You could say that bar codes never looked so scrumptious until Krispy Kreme and agency Baldwin& got their hands on them for this campaign promoting the donut-maker's December 12 "Day of Dozens," in which the company gives customers a free second box of twelve donuts after they purchase one dozen.
To advertise the event, Baldwin& and Krispy Kreme customized the company's donut glazer so that it would drip streams of icing in the form of a barcode. They then captured the ribbons of sugary goodness on a video that consumers can scan on their phone to get a coupon landing them their free second dozen. After you wipe that drool off your chin, you can check out the behind-the-scenes video here.