You'll Want to Shove Your Face Into Krispy Kreme's Tasty-Looking Barcode

Scan This for a Dozen Free Donuts

Published On
Dec 07, 2015

Editor's Pick

You could say that bar codes never looked so scrumptious until Krispy Kreme and agency Baldwin& got their hands on them for this campaign promoting the donut-maker's December 12 "Day of Dozens," in which the company gives customers a free second box of twelve donuts after they purchase one dozen.

To advertise the event, Baldwin& and Krispy Kreme customized the company's donut glazer so that it would drip streams of icing in the form of a barcode. They then captured the ribbons of sugary goodness on a video that consumers can scan on their phone to get a coupon landing them their free second dozen. After you wipe that drool off your chin, you can check out the behind-the-scenes video here.

Credits

Date
Dec 07, 2015
Brand :
Krispy Kreme
Client :
Krispy Kreme
Agency :
Baldwin & Raleigh
Creative Director :
David Baldwin
Creative Director :
Bob Ranew
Art Director :
Jimmie Blount
Copywriter :
Britton Upchurch
Agency Producer :
Liz Stovall
Media Director :
David Dykes
Digital Media Strategist :
Holly Sigler
Production Company :
Remedy
Post Producer :
Remedy
Director :
Josh Sliffe
Director, Photography :
Josh Sliffe
Art Director :
Austin Simmons
Producer :
Austin Simmons
Art Director :
Ali Petre
Gaffer :
Terry ODeen
Grip :
Terry ODeen
Production Assistant :
Matt Carter

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Project Type