Virgin Hotels' gossipy, cocktail-quaffing Santa has put everyone on the 'nice list'
A world-weary version of Saint Nick appears in playful campaign by Joan Creative
Editor's Pick
A new series of fun holiday spots from Virgin Hotels features a cocktail-quaffing version of Santa who says he's put everyone on the "nice list," despite their 2020 misdemeanors.
This world-weary and gossipy version of Saint Nick appears in a series of 15 second spots, GIFs and social posts by Joan Creative, reading emails on his phone about Helen, who pretended to be pregnant rather than having a Covid belly, Viv, who faked a Zoom wedding to get wedding gifts, and Shannon, who used her bra as a facemask.
The tagline is "You've been good enough" because 2020 has been such a hell and no-one is going on the naughty list (a similar idea to Tesco's campaign in the U.K.)
The campaign is promoting a 35% discount on a staycation of Virgin's hotels in Dallas, Chicago and Nashville. "Everyone's had a rough year, so we thought why don’t we try to brighten it with some Virgin cheekiness," said Doug Carrillo, Chief Marketing Officer of Virgin Hotels, in a statement. "We're celebrating those of us who've made it through, and maybe even misbehaved a little, giving them a chance to celebrate the holidays with a great deal."
Earlier in the pandemic, Virgin Hotels pushed itself with another cheeky campaign that positioned it as the place to help harried parents and bickering couples relax.
Credits
- Date
- Dec 02, 2020
- Client :
- Virgin Hotels
- Agency :
- Joan Creative
- Chief Marketing Officer :
- Doug Carrillo
- CEO :
- Lisa Clunie
- Chief Creative Officer :
- Jaime Robinson
- Executive Creative Director :
- Dan Lucey
- Managing Director :
- Sarah Collinson
- Director of Creative Services :
- Becca Patrick
- Head of Strategy :
- Chris Turney
- Creative Director :
- Mica Gallino
- Junior Copywriter :
- Matthew Eckrich
- Account Director :
- Katie Persichilli
- Account Executive :
- Raelyn Martin
- Senior Strategist :
- Hannah Lewman
- Junior Designer :
- Kirk Damer
- President :
- Daniel Marin
- Producer :
- Eric Davies
- Director :
- Blaise Cepis
- Chief Marketing Officer :
- Doug Carrillo
- CEO :
- Lisa Clunie
- Chief Creative Officer :
- Jaime Robinson
- Executive Creative Director :
- Dan Lucey
- Managing Director :
- Sarah Collinson
- Director of Creative Services :
- Becca Patrick
- Head of Strategy :
- Chris Turney
- Creative Director :
- Mica Gallino
- Junior Copywriter :
- Matthew Eckrich
- Account Director :
- Katie Persichilli
- Account Executive :
- Raelyn Martin
- Senior Strategist :
- Hannah Lewman
- Junior Designer :
- Kirk Damer
- President :
- Daniel Marin
- Producer :
- Eric Davies
- Director :
- Blaise Cepis
- Editor :
- Oliver Rivard
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