Virgin Hotels' gossipy, cocktail-quaffing Santa has put everyone on the 'nice list'

A world-weary version of Saint Nick appears in playful campaign by Joan Creative

Published On
Dec 02, 2020

Editor's Pick

A new series of fun holiday spots from Virgin Hotels features a cocktail-quaffing version of Santa who says he's put everyone on the "nice list," despite their 2020 misdemeanors.

This world-weary and gossipy version of Saint Nick appears in a series of 15 second spots, GIFs and social posts by Joan Creative, reading emails on his phone about Helen, who pretended to be pregnant rather than having a Covid belly, Viv, who faked a Zoom wedding to get wedding gifts, and Shannon, who used her bra as a facemask. 

The tagline is "You've been good enough" because 2020 has been such a hell and no-one is going on the naughty list (a similar idea to Tesco's campaign in the U.K.)

The campaign is promoting a 35% discount on a staycation of Virgin's hotels in Dallas, Chicago and Nashville. "Everyone's had a rough year, so we thought why don’t we try to brighten it with some Virgin cheekiness," said Doug Carrillo, Chief Marketing Officer of Virgin Hotels, in a statement. "We're celebrating those of us who've made it through, and maybe even misbehaved a little, giving them a chance to celebrate the holidays with a great deal."

Earlier in the pandemic, Virgin Hotels pushed itself with another cheeky campaign that positioned it as the place to help harried parents and bickering couples relax. 

Credits

Date
Dec 02, 2020
Client :
Virgin Hotels
Agency :
Joan Creative
Chief Marketing Officer :
Doug Carrillo
CEO :
Lisa Clunie
Chief Creative Officer :
Jaime Robinson
Executive Creative Director :
Dan Lucey
Managing Director :
Sarah Collinson
Director of Creative Services :
Becca Patrick
Head of Strategy :
Chris Turney
Creative Director :
Mica Gallino
Junior Copywriter :
Matthew Eckrich
Account Director :
Katie Persichilli
Account Executive :
Raelyn Martin
Senior Strategist :
Hannah Lewman
Junior Designer :
Kirk Damer
President :
Daniel Marin
Producer :
Eric Davies
Director :
Blaise Cepis
Chief Marketing Officer :
Doug Carrillo
CEO :
Lisa Clunie
Chief Creative Officer :
Jaime Robinson
Executive Creative Director :
Dan Lucey
Managing Director :
Sarah Collinson
Director of Creative Services :
Becca Patrick
Head of Strategy :
Chris Turney
Creative Director :
Mica Gallino
Junior Copywriter :
Matthew Eckrich
Account Director :
Katie Persichilli
Account Executive :
Raelyn Martin
Senior Strategist :
Hannah Lewman
Junior Designer :
Kirk Damer
President :
Daniel Marin
Producer :
Eric Davies
Director :
Blaise Cepis
Editor :
Oliver Rivard

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Project Type