This campaign takes you directly to the small family farm that produced the eggs in your fridge
Work for Vital Farms from Preacher introduces food 'traceability' program
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In previous campaigns, Austin-headquartered Vital Farms and its agency Preacher have called B.S. on other companies’ questionable claims of “free-range” eggs. Now, they’re turning the camera on the brand’s own family of small farm providers to show you exactly where the Vital Farms eggs in your fridge were laid.
The company today has debuted a food “traceability” program, and all cartons of Vital Farms eggs will now have the name of a farm printed on them. If customers go to the site vitalfarms.com/farm and input that name, they’ll be able to see a 360-degee video of the very farm and hens that produced those eggs. While the videos aren’t live feeds, Vital Farms will be updating them twice a year to ensure consumers have a current view of the egg layers' homes.
Vital Farms partners are made up of about 200 small family farms that commit to the welfare of their animals, which includes year-round access to pastures. "Each partner farm is unique, but they all offer abundant outdoor space that meets our leading standards for the hens, all year-round,” said Becca Simmonds, associate brand manager and traceability project lead for Vital Farms in a statement.
Credits
- Date
- Jan 06, 2020
- Client :
- Vital Farms
- Agency :
- Preacher
- Chief Marketing + Sales Officer :
- Scott Marcus
- Director of Marketing :
- Kathryn McKeon
- Brand Manager :
- Heather Fitzpatrick
- Associate Brand Manager :
- Becca Heeke
- Chief Creative Officer :
- Rob Baird
- Chief Executive Officer :
- Krystle Loyland
- Chief Strategy Officer :
- Seth Gaffney
- Executive Producer :
- Stacey Higgins
- Senior Broadcast Producer :
- Jill Silberstein
- Brand Director :
- Kristen Meade
- Junior Brand Manager :
- Lakyn Allen
- Senior Strategist :
- Stephen Morada
- Business Affairs :
- Abbi Press
- ACD :
- Jimmie Blount
- CW :
- Cory McCollum
- AD :
- Riley Shine
- Production Company :
- Chirp Films
- Director :
- Casey Storm
- Executive Producer :
- Breigh Sutherland
- Line Producer :
- Scott Kaplan
- DP :
- Bryan Newman
- Production Designer :
- Ron Hellmann
- Edit House :
- CARTEL
- Executive Producer :
- Lauren Bleiweiss
- Producer :
- Samantha Axelrod
- Editor :
- Kevin Zimmerman
- Assistant Editor :
- Evan Ostrow
- Flame/VFX :
- Chris Homel
- Mix :
- Lime
- Executive Producer :
- Susie Boyajan
- Mixer :
- Adam Primack
- Music :
- Mirrortone
- Composer :
- Jay Rothman
- Color Facility :
- Olio Creative
- Executive Producer :
- Natalie Westerfield
- Colorist :
- Marshall Plante
- Still Photographer :
- Cooper Shine
- Media Agency :
- Haberman
- PR Agency :
- Ketchum
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