This campaign takes you directly to the small family farm that produced the eggs in your fridge

Work for Vital Farms from Preacher introduces food 'traceability' program

Published On
Jan 06, 2020

Editor's Pick

In previous campaigns, Austin-headquartered Vital Farms and its agency Preacher have called B.S. on other companies’ questionable claims of “free-range” eggs. Now, they’re turning the camera on the brand’s own family of small farm providers to show you exactly where the Vital Farms eggs in your fridge were laid.

The company today has debuted a food “traceability” program, and all cartons of Vital Farms eggs will now have the name of a farm printed on them. If customers go to the site vitalfarms.com/farm and input that name, they’ll be able to see a 360-degee video of the very farm and hens that produced those eggs. While the videos aren’t live feeds, Vital Farms will be updating them twice a year to ensure consumers have a current view of the egg layers' homes. 

Vital Farms partners are made up of about 200 small family farms that commit to the welfare of their animals, which includes year-round access to pastures. "Each partner farm is unique, but they all offer abundant outdoor space that meets our leading standards for the hens, all year-round,” said Becca Simmonds, associate brand manager and traceability project lead for Vital Farms in a statement.
 

Credits

Date
Jan 06, 2020
Client :
Vital Farms
Agency :
Preacher
Chief Marketing + Sales Officer :
Scott Marcus
Director of Marketing :
Kathryn McKeon
Brand Manager :
Heather Fitzpatrick
Associate Brand Manager :
Becca Heeke
Chief Creative Officer :
Rob Baird
Chief Executive Officer :
Krystle Loyland
Chief Strategy Officer :
Seth Gaffney
Executive Producer :
Stacey Higgins
Senior Broadcast Producer :
Jill Silberstein
Brand Director :
Kristen Meade
Junior Brand Manager :
Lakyn Allen
Senior Strategist :
Stephen Morada
Business Affairs :
Abbi Press
ACD :
Jimmie Blount
CW :
Cory McCollum
AD :
Riley Shine
Production Company :
Chirp Films
Director :
Casey Storm
Executive Producer :
Breigh Sutherland
Line Producer :
Scott Kaplan
DP :
Bryan Newman
Production Designer :
Ron Hellmann
Edit House :
CARTEL
Executive Producer :
Lauren Bleiweiss
Producer :
Samantha Axelrod
Editor :
Kevin Zimmerman
Assistant Editor :
Evan Ostrow
Flame/VFX :
Chris Homel
Mix :
Lime
Executive Producer :
Susie Boyajan
Mixer :
Adam Primack
Music :
Mirrortone
Composer :
Jay Rothman
Color Facility :
Olio Creative
Executive Producer :
Natalie Westerfield
Colorist :
Marshall Plante
Still Photographer :
Cooper Shine
Media Agency :
Haberman
PR Agency :
Ketchum

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