A woman is 'reborn' in a VW in this ad from Brazil

Almap BBDO creates spot that emphasizes driver alert system

Published On
May 10, 2019

Editor's Pick

Volkswagen is emphasizing how much it "values life" in a new film from Brazil that depicts the role of its cars throughout a woman's lifetime, culminating in its driver technology saving her life. 

The spot begins with the protagonist's birth in her parents' VW camper van. It goes on to show her as a child, in her parents' VW car, then later on she meets a man and apparently conceives her own child in a VW too (what is it with this family and cars?). 

Then one day, exhausted from her job as a pediatric doctor, she falls asleep at the wheel of her VW T-Cross SUV. Scenes from her life poignantly flash before us as another car comes head-on towards her. Luckily, its driver fatigue detection system wakes her up just in time to prevent a serious accident. The ad ends with the words: "“Born in a Volkswagen; reborn in a Volkswagen."

According to VW, feeling tired and drowsy is the reason why nearly 20% of traffic accidents in Brazil happen today. The brand wants to promote the fact that its fatigue detection system is present in all the latest models. 

Leandro HBL at Bando Studio directed the ad, for Almap BBDO. 

About

Credits

Date
May 10, 2019
Client:
Volkswagen
Agency:
ALMAP BBDO
Chief Creative Officer:
Luiz Sanches
Executive Creative Director:
Andre Gola
Executive Creative Director:
Pernil
Executive Creative Director:
Bruno Prosperi
Executive Creative Director:
Keka Morelle
Executive Creative Director:
Marcelo Nogueira
Creative:
Rodrigo Resende
Creative:
Renato Butori
Agency TVC Production:
Vera Jacinto
Agency TVC Production:
Diego Villas Boas
Agency TVC Production:
Aline Silva
Film Production:
Bando Studio
Director:
Leandro HBL
Assistant Director:
Pietro Sargenteli
Photography Director:
Wagner Jabour
Art Director:
Marcelo Larrea
Executive Director:
Marcela Sutter
Executive Producer:
Marcela Sutter
Producer:
Helio Bodini
Production Coordinator:
Luis e Milliet
Client Services:
Márcia Sutter
Client Services:
Andréa Nero
Post Production:
Tribbo Post
Editing:
Lucas Rangel
Editing:
Tales Martins
Editing:
Eduardo Resing
Finalization:
Diego Nascimento
Color Grading:
Bleach
Audio Production House:
Cabaret
Musical Producer:
Leticia Medeiros
Songwriter:
Guilherme Azem
Mixing and Mastering:
Gab Scatolin
Client Services:
Luciana Novelli
Coordination:
Verusca Garcia
Coordination:
Junior Freitas
Media:
Fabio Urbanas
Media:
Mariela Fernanda Barreira
Media:
Dayane Manfrere Alves
Media:
Lucas Gilardino
Media:
Mayby Santos
Media:
Thiago Grassmann Gonçalves
Planning:
Cintia Goncalves
Planning:
Sergio Katz
Planning:
Marcus Freitas
Planning:
Ana Beatriz Nunes
Planning:
Marcela Barão Leal
Client Services:
Christiano Bock
Client Services:
Mariana Nanes
Approval:
Gustavo Schmidt
Approval:
Leandro Ramiro
Approval:
Fabio Souza
Approval:
Helena Bonesio

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