Every year people are reminded to use sunscreen by a variety of advertising techniques—but the latest spot for Walgreens uses a technique that might just shock viewers into taking sun protection a little more seriously this summer.
Created by Grey New York and production partner Tool, the spot uses UV imaging to reveal markings on people's skin, including hidden damage from the sun, that are invisible to the naked eye. The people featured look suitably shocked. The soundtrack, by Tierra Whack, underscores our lack of awareness through the lyric “Don’t worry ‘bout me, I’m doing good, I’m doing great, alright.” Documentary filmmaker Danielle Levitt directed.
The ad will air on U.S. TV and social channels through August, highlighting Walgreens' staff training on how to deal with sun protection.