People's skin changes before their eyes in Walgreens ad warning of sun damage
Spot from Grey New York and Tool used UV imaging to devastating effect
Editor's Pick
Every year people are reminded to use sunscreen by a variety of advertising techniques—but the latest spot for Walgreens uses a technique that might just shock viewers into taking sun protection a little more seriously this summer.
Created by Grey New York and production partner Tool, the spot uses UV imaging to reveal markings on people's skin, including hidden damage from the sun, that are invisible to the naked eye. The people featured look suitably shocked. The soundtrack, by Tierra Whack, underscores our lack of awareness through the lyric “Don’t worry ‘bout me, I’m doing good, I’m doing great, alright.” Documentary filmmaker Danielle Levitt directed.
The ad will air on U.S. TV and social channels through August, highlighting Walgreens' staff training on how to deal with sun protection.
Credits
- Date
- Jun 13, 2019
- Client :
- Walgreens
- Agency :
- Grey-New York
- Chief Creative Officer :
- Jeff Stamp
- Executive Creative Director :
- Hannah Fishman
- Creative Director :
- Justin Roth
- Creative Director :
- Erica Stevens
- Art Director :
- Mackenzie Keck
- Copywriter :
- Paul Curry
- Executive Production :
- Townhouse
- Townhouse Head of Integrated Production :
- James McPherson
- Townhouse Exec. Producer :
- Kimberly Kietz
- Townhouse Producer :
- Eric Camins
- Townhouse Music Producer :
- Kurt Steinke
- Production Company :
- Tool of North America
- Director :
- Danielle Levitt
- Director of Photography :
- David Raboy
- Editor :
- Misha Spivack
- Edit Company :
- Townhouse Studios
- Music/Sound Design :
- Justin Sloan
- Principal Talent :
- Anne Marie Moloney
- Principal Talent :
- Fabienne Heymans
- Principal Talent :
- Jay Helms
- Principal Talent :
- Shanea Lattimore
- Principal Talent :
- Alexandra Tabas
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