People's skin changes before their eyes in Walgreens ad warning of sun damage

Spot from Grey New York and Tool used UV imaging to devastating effect

Published On
Jun 13, 2019

Editor's Pick

Every year people are reminded to use sunscreen by a variety of advertising techniques—but the latest spot for Walgreens uses a technique that might just shock viewers into taking sun protection a little more seriously this summer. 

Created by Grey New York and production partner Tool, the spot uses UV imaging to reveal markings on people's skin, including hidden damage from the sun, that are invisible to the naked eye. The people featured look suitably shocked. The soundtrack, by Tierra Whack, underscores our lack of awareness through the lyric “Don’t worry ‘bout me, I’m doing good, I’m doing great, alright.”  Documentary filmmaker Danielle Levitt directed.

The ad will air on U.S. TV and social channels through August, highlighting Walgreens' staff training on how to deal with sun protection. 
 

Credits

Date
Jun 13, 2019
Client:
Walgreens
Agency:
Grey-New York
Chief Creative Officer:
Jeff Stamp
Executive Creative Director:
Hannah Fishman
Creative Director:
Justin Roth
Creative Director:
Erica Stevens
Art Director:
Mackenzie Keck
Copywriter:
Paul Curry
Executive Production:
Townhouse
Townhouse Head of Integrated Production :
James McPherson
Townhouse Exec. Producer:
Kimberly Kietz
Townhouse Producer:
Eric Camins
Townhouse Music Producer:
Kurt Steinke
Production Company:
Tool of North America
Director:
Danielle Levitt
Director of Photography:
David Raboy
Editor:
Misha Spivack
Edit Company:
Townhouse Studios
Music/Sound Design:
Justin Sloan
Principal Talent:
Anne Marie Moloney
Principal Talent:
Fabienne Heymans
Principal Talent:
Jay Helms
Principal Talent:
Shanea Lattimore
Principal Talent:
Alexandra Tabas

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